Based in the United Kingdom, this innovative startup blends environmental impact with entertainment by encouraging responsible litter disposal through gamification. Focused on behavior change and community engagement, the company aims to make sustainability fun, rewarding, and accessible to all.

With a mission to reduce litter and promote recycling, the organization leverages mobile technology to drive real-world action. Its unique approach transforms everyday habits into interactive experiences, turning environmental responsibility into a shared game with tangible rewards.

SmartDev went beyond a service provider role, becoming a strategic partner deeply committed to the client’s success. By adopting an agile approach and leveraging cutting-edge technologies, SmartDev ensured the app’s optimal performance and scalability. The team’s dedication to clear communication and efficient collaboration, despite geographical challenges, was instrumental in bringing the project to life.