{"id":20956,"date":"2023-10-23T13:07:02","date_gmt":"2023-10-23T06:07:02","guid":{"rendered":"https:\/\/www.smartdev.com\/?p=20956"},"modified":"2024-07-18T07:38:34","modified_gmt":"2024-07-18T07:38:34","slug":"how-smartdev-helped-airasia-launch-a-new-credit-card-and-loyalty-program","status":"publish","type":"post","link":"https:\/\/smartdev.com\/fr\/how-smartdev-helped-airasia-launch-a-new-credit-card-and-loyalty-program\/","title":{"rendered":"Comment SmartDev a aid\u00e9 AirAsia \u00e0 lancer une nouvelle carte de cr\u00e9dit et un programme de fid\u00e9lit\u00e9"},"content":{"rendered":"

Dans un monde de l'aviation et du service client en constante \u00e9volution, les compagnies a\u00e9riennes recherchent constamment des moyens innovants pour am\u00e9liorer l'exp\u00e9rience client et la fid\u00e9lit\u00e9. L'une de ces innovations est l'introduction de cartes de cr\u00e9dit de marque de compagnie a\u00e9rienne, qui offrent aux clients des avantages et des incitations uniques. Cet article de blog explique comment SmartDev, une soci\u00e9t\u00e9 de d\u00e9veloppement de logiciels de premier plan, s'est associ\u00e9e \u00e0 AirAsia, l'une des plus grandes compagnies a\u00e9riennes low cost d'Asie, pour lancer une nouvelle carte de cr\u00e9dit et un nouveau programme de fid\u00e9lit\u00e9 qui ont transform\u00e9 l'exp\u00e9rience client.<\/p>\n

<\/span>\u00c0 propos de SmartDev<\/b><\/span><\/h2>\n

SmartDev, une filiale de Verysell Group, est une soci\u00e9t\u00e9 de logiciels ax\u00e9e sur les r\u00e9sultats fond\u00e9e en 2014 par une \u00e9quipe d'entrepreneurs suisses. L'entreprise s'est d'abord concentr\u00e9e sur les services fintech, en d\u00e9veloppant des solutions personnalis\u00e9es pour les entreprises du secteur. En 2016, SmartDev a d\u00e9croch\u00e9 un contrat avec un important \u00e9metteur de cartes de cr\u00e9dit en Suisse, ce qui a donn\u00e9 un coup de fouet \u00e0 l'entreprise. En 2022, SmartDev est certifi\u00e9e ISO\/IEC 27001, ce qui marque une \u00e9tape majeure en mati\u00e8re de s\u00e9curit\u00e9. Avec son si\u00e8ge social \u00e0 Danang, au Vietnam, SmartDev est suffisamment grande pour avoir de l'importance, mais suffisamment petite pour s'en soucier.<\/p>\n

\"Petr<\/p>\n

<\/span>\u00c0 propos d'AirAsia<\/b><\/span><\/h2>\n

AirAsia, de son nom stylis\u00e9 airasia, est une compagnie a\u00e9rienne low cost multinationale malaisienne dont le si\u00e8ge social se trouve pr\u00e8s de Kuala Lumpur, en Malaisie. C'est la plus grande compagnie a\u00e9rienne de Malaisie en termes de taille de flotte et de destinations. AirAsia exploite des vols int\u00e9rieurs et internationaux r\u00e9guliers vers plus de 165 destinations dans 25 pays. La compagnie a\u00e9rienne a \u00e9t\u00e9 cr\u00e9\u00e9e en 1993 en tant que compagnie a\u00e9rienne \u00e0 service complet et a commenc\u00e9 ses op\u00e9rations le 18 novembre 1996. En 2007, le New York Times a d\u00e9crit la compagnie a\u00e9rienne comme un \u00ab pionnier \u00bb du voyage \u00e0 bas prix en Asie.<\/p>\n

\"\"<\/p>\n

<\/span>Le d\u00e9fi<\/b><\/span><\/h2>\n

En 2018, les Malaisiens se classaient parmi les 5 premiers au monde selon l'indice de vol avec au moins 5,5 vols en moyenne par an, 831 d'entre eux ayant r\u00e9serv\u00e9 leurs vols en ligne ou via leur t\u00e9l\u00e9phone portable. Ces voyageurs avis\u00e9s \u00e9taient \u00e9galement les plus soucieux des co\u00fbts en Asie, 971 d'entre eux ayant plac\u00e9 le prix comme crit\u00e8re principal de r\u00e9servation de vol.<\/p>\n

AirAsia souhaitait d\u00e9mocratiser les points de fid\u00e9lit\u00e9 en faisant des BIG Points une monnaie de fid\u00e9lit\u00e9 num\u00e9rique universelle, facile \u00e0 gagner et \u00e0 \u00e9changer pour tous. L'objectif \u00e9tait de cr\u00e9er un produit simple d'utilisation, d'une valeur sup\u00e9rieure et d'une exp\u00e9rience fluide. Il devait \u00eatre intuitif et int\u00e9gr\u00e9 aux activit\u00e9s quotidiennes des clients, tout en \u00e9vitant le recours \u00e0 une interface distincte.<\/p>\n

Le concept de base \u00e9tait d'offrir aux clients une carte de cr\u00e9dit qui leur permettrait de gagner des BIG Points pour chaque achat effectu\u00e9, que ce soit localement ou \u00e0 l'\u00e9tranger. Les points fonctionneraient comme de l'argent liquide et seraient sans fronti\u00e8res, ce qui signifie qu'ils pourraient \u00eatre utilis\u00e9s dans n'importe quel pays o\u00f9 AirAsia est pr\u00e9sente. Les clients pourraient \u00e9galement \u00e9changer leurs points contre des vols AirAsia et d'autres services ou offres sur AirAsia.<\/p>\n

La mise en \u0153uvre de ce concept n\u2019a toutefois pas \u00e9t\u00e9 sans difficult\u00e9s. Le premier d\u00e9fi consistait \u00e0 concevoir un syst\u00e8me capable de suivre chaque transaction effectu\u00e9e par les clients, de calculer les BIG Points correspondants et de mettre \u00e0 jour les comptes des clients en temps r\u00e9el. Cela n\u00e9cessitait une infrastructure informatique robuste et s\u00e9curis\u00e9e capable de g\u00e9rer un volume important de donn\u00e9es et de transactions.<\/p>\n

Le deuxi\u00e8me d\u00e9fi consistait \u00e0 int\u00e9grer ce syst\u00e8me aux syst\u00e8mes informatiques existants d'AirAsia, notamment son syst\u00e8me de r\u00e9servation, son syst\u00e8me de gestion de la relation client et son application mobile. Cela a n\u00e9cessit\u00e9 une planification et une coordination minutieuses pour garantir une exp\u00e9rience client fluide.<\/p>\n

Le troisi\u00e8me d\u00e9fi consistait \u00e0 se conformer aux r\u00e9glementations bancaires et aux lois sur la confidentialit\u00e9 des donn\u00e9es de chaque pays o\u00f9 la carte de cr\u00e9dit serait \u00e9mise. Cela n\u00e9cessitait une compr\u00e9hension approfondie des exigences l\u00e9gales et un engagement fort en mati\u00e8re de protection des donn\u00e9es et de confidentialit\u00e9.<\/p>\n

Malgr\u00e9 ces d\u00e9fis, AirAsia \u00e9tait d\u00e9termin\u00e9e \u00e0 poursuivre son projet de lancement de la carte de cr\u00e9dit AirAsia et \u00e0 transformer son programme de fid\u00e9lit\u00e9 en une entreprise compl\u00e8te de voyages et de style de vie.<\/p>\n

\"\"<\/p>\n

<\/span>La solution<\/b><\/span><\/h2>\n

SmartDev a \u00e9t\u00e9 choisi comme partenaire d'externalisation pour aider l'\u00e9quipe d'AirAsia \u00e0 lancer sa premi\u00e8re carte de cr\u00e9dit sur mesure. Nous avons collabor\u00e9 \u00e9troitement avec l'\u00e9quipe d'AirAsia pour fournir :<\/p>\n

    \n
  • Un site Internet bien con\u00e7u pour pr\u00e9senter la carte de cr\u00e9dit AirAsia (Gold et Platinum). Le site Internet pr\u00e9sentait les caract\u00e9ristiques et les avantages de la carte, comme le fait de gagner jusqu'\u00e0 6 BIG Points par RM1 d\u00e9pens\u00e9, d'obtenir jusqu'\u00e0 25 000 BIG Points bonus \u00e0 l'activation, de b\u00e9n\u00e9ficier de services d'enregistrement, d'embarquement et de bagages prioritaires et d'acc\u00e9der \u00e0 des offres exclusives sur AirAsia. Le site Internet avait \u00e9galement une interface conviviale et une conception r\u00e9active qui s'adaptait \u00e0 diff\u00e9rents appareils et tailles d'\u00e9cran.<\/li>\n
  • Une fonction d'enregistrement sur le site officiel permet aux clients de suivre des \u00e9tapes simples. Les clients peuvent demander la carte Gold ou Platinum en ligne en remplissant un formulaire et en soumettant leurs documents. Ils peuvent \u00e9galement v\u00e9rifier l'\u00e9tat de leur demande et activer leur carte en ligne. La fonction d'enregistrement a \u00e9t\u00e9 int\u00e9gr\u00e9e au syst\u00e8me de la banque et \u00e0 l'application Airasia Super App pour garantir un processus fluide et s\u00e9curis\u00e9.<\/li>\n
  • Un syst\u00e8me de gestion de la fid\u00e9lit\u00e9 pour suivre le nombre de points BIG que les clients ont gagn\u00e9s et les guider pour les \u00e9changer contre des vols AirAsia et d'autres produits. Les clients pouvaient se connecter \u00e0 leur compte sur AirAsia.com en utilisant leur identifiant de membre AirAsia (adresse e-mail enregistr\u00e9e) et v\u00e9rifier leur historique de cr\u00e9dit et leur solde de points BIG. Ils pouvaient \u00e9galement utiliser leurs points pour r\u00e9server des vols ou des offres sur AirAsia.com ou les convertir en d'autres devises de fid\u00e9lit\u00e9. Le syst\u00e8me de gestion de la fid\u00e9lit\u00e9 \u00e9tait connect\u00e9 \u00e0 la Super App d'airasia et au r\u00e9seau Visa pour fournir des mises \u00e0 jour et des notifications en temps r\u00e9el.<\/li>\n<\/ul>\n

    Nous avons utilis\u00e9 une m\u00e9thodologie agile et les meilleures pratiques pour livrer la solution dans les d\u00e9lais et le budget convenus. Nous avons \u00e9galement fourni des services d'assurance qualit\u00e9, de maintenance et de support pour garantir les performances et la s\u00e9curit\u00e9 optimales de la solution.<\/p>\n

    \"\"<\/p>\n

    <\/span>Les r\u00e9sultats<\/b><\/span><\/h2>\n

    Avec le lancement r\u00e9ussi du programme de carte de cr\u00e9dit AirAsia en Malaisie, AirAsia a \u00e9tendu ses partenariats avec d'autres banques d'Asie du Sud-Est, telles que Bangkok Bank en Tha\u00eflande, Permata Bank en Indon\u00e9sie et RCBC Bankard aux Philippines.<\/p>\n

    La carte de cr\u00e9dit AirAsia a re\u00e7u des commentaires positifs de la part de clients qui appr\u00e9cient la commodit\u00e9 et la valeur de l'accumulation et de l'\u00e9change de points BIG pour leurs besoins de voyage et de style de vie. La carte a \u00e9galement contribu\u00e9 \u00e0 accro\u00eetre la fid\u00e9lit\u00e9 et la r\u00e9tention des clients d'AirAsia.<\/p>\n

    SmartDev est fier de faire partie de ce projet innovant qui a transform\u00e9 le programme de fid\u00e9lit\u00e9 habituel en une v\u00e9ritable activit\u00e9 de style de vie. Nous nous engageons \u00e0 fournir des services de d\u00e9veloppement de logiciels de haute qualit\u00e9 qui r\u00e9pondent aux besoins et aux attentes de nos clients.<\/p>","protected":false},"excerpt":{"rendered":"

    Dans le monde de l\u2019aviation et du service client en constante \u00e9volution, les compagnies a\u00e9riennes sont constamment \u00e0 la recherche de solutions innovantes\u2026<\/p>","protected":false},"author":13,"featured_media":15894,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[50],"tags":[],"class_list":{"0":"post-20956","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-case-study"},"acf":[],"yoast_head":"\nHow SmartDev Helped AirAsia Launch a New Credit Card and Loyalty Program | SmartDev<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/smartdev.com\/fr\/how-smartdev-helped-airasia-launch-a-new-credit-card-and-loyalty-program\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" 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