{"id":13093,"date":"2022-01-21T16:41:49","date_gmt":"2022-01-21T09:41:49","guid":{"rendered":"https:\/\/www.smartdev.com\/?p=13093"},"modified":"2024-07-18T08:01:31","modified_gmt":"2024-07-18T08:01:31","slug":"why-unity-is-the-best-framework-for-developing-hypercasual-games","status":"publish","type":"post","link":"https:\/\/smartdev.com\/jp\/why-unity-is-the-best-framework-for-developing-hypercasual-games\/","title":{"rendered":"Unity\u304c\u30cf\u30a4\u30d1\u30fc\u30ab\u30b8\u30e5\u30a2\u30eb\u30b2\u30fc\u30e0\u958b\u767a\u306b\u6700\u9069\u306a\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3067\u3042\u308b\u7406\u7531"},"content":{"rendered":"<h2><span class=\"ez-toc-section\" id=\"What_makes_a_hypercasual_game_popular\"><\/span><span style=\"font-weight: 400;\">What makes a hypercasual game popular?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">When talking about hot investments in IT, today many entrepreneurs regard hypercasual games as a worthy instrument to make money work for you and produce reliable returns.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The secret here is simple and not so secret: Hypercasual games have high user retention due to simple, consistent gameplay. The clue is right there in the name: They\u2019re a game that have a short learning curve and can be picked up by users at any time. As a separate product type, hypercasual games typically have a relatively short life cycle, but show good advertising revenues.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-13094 aligncenter lazyload\" data-src=\"https:\/\/smartdev.com\/wp-content\/uploads\/2022\/01\/1.jpg.jpg\" alt=\"\" width=\"900\" height=\"600\" data-srcset=\"https:\/\/smartdev.com\/wp-content\/uploads\/2022\/01\/1.jpg.jpg 900w, https:\/\/smartdev.com\/wp-content\/uploads\/2022\/01\/1.jpg-300x200.jpg 300w, https:\/\/smartdev.com\/wp-content\/uploads\/2022\/01\/1.jpg-768x512.jpg 768w, https:\/\/smartdev.com\/wp-content\/uploads\/2022\/01\/1.jpg-18x12.jpg 18w\" data-sizes=\"(max-width: 900px) 100vw, 900px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 900px; --smush-placeholder-aspect-ratio: 900\/600;\" \/><\/p>\n<p><span style=\"font-weight: 400;\">So, just why do people love hypercasual games? Here are some reasons::\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">They are easy to play.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The gameplay starts instantly after launching.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The game requires full attention and focus while being easy to put down or take a break from.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The playing sessions are relatively short.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Progressive scoring and prizing motivation tools hold the player\u2019s attention.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Typically simple yet pleasant graphics harmonize the players\u2019 emotions.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">As an investment target, HC games have serious advantages:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">Fail-Fast Principle<\/span><\/i><span style=\"font-weight: 400;\">: You can complete the game development even within one month and will know very fast if it will be profitable or not.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">Simple Production<\/span><\/i><span style=\"font-weight: 400;\">: You do not have to astound your users with an intriguing story, unique interface, or complicated gameplay innovations.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">Small Man Hour Numbers<\/span><\/i><span style=\"font-weight: 400;\">: To develop a hypercasual game, you need just a small team of developers or even one developer.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">Transparent evaluation<\/span><\/i><span style=\"font-weight: 400;\">: The evaluation of the HC games is based on numbers. It doesn\u2019t depend on the word of an influential person at IGN or editors at the App Store.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">High installation numbers<\/span><\/i><span style=\"font-weight: 400;\">: HC games are downloaded 10 times more often than other apps and 5 times more often than apps with internal shopping options.<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"What_frameworks_exist_for_hypercasual_games\"><\/span><span style=\"font-weight: 400;\">What frameworks exist for hypercasual games?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" class=\"size-full wp-image-13095 aligncenter lazyload\" data-src=\"https:\/\/smartdev.com\/wp-content\/uploads\/2022\/01\/shutterstock_529207909.jpg\" alt=\"\" width=\"900\" height=\"600\" data-srcset=\"https:\/\/smartdev.com\/wp-content\/uploads\/2022\/01\/shutterstock_529207909.jpg 900w, https:\/\/smartdev.com\/wp-content\/uploads\/2022\/01\/shutterstock_529207909-300x200.jpg 300w, https:\/\/smartdev.com\/wp-content\/uploads\/2022\/01\/shutterstock_529207909-768x512.jpg 768w, https:\/\/smartdev.com\/wp-content\/uploads\/2022\/01\/shutterstock_529207909-18x12.jpg 18w\" data-sizes=\"(max-width: 900px) 100vw, 900px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 900px; --smush-placeholder-aspect-ratio: 900\/600;\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Choosing a platform for the development of your game asset is essential for the resulting numbers. First of all, consider the development cost, the retention rate, and the average revenue per paying user (ARPPU). At a large scale, we can highlight four popular frameworks for game development besides Unity that are interesting to assess.\u00a0<\/span><\/p>\n<p><b>1. Unreal Engine<\/b><span style=\"font-weight: 400;\">: An engine with high mobility and wide support of desktop, mobile, console, and virtual applications<\/span><a href=\"https:\/\/en.wikipedia.org\/wiki\/Virtual_reality\"><span style=\"font-weight: 400;\">.<\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Weak points:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">High cost of content in the UE Store<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Poor choice of general content<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">C++ programming in Unreal 4 requires high levels of qualification.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Not optimal for HC games due to complexity <\/span><span style=\"font-weight: 400;\">(<\/span><span style=\"font-weight: 400;\">a good choice rather for a fighting game, a race game, or a shooter)\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">One additional danger of using the Unreal engine is that the engine by default provides high fidelity materials, and if you try to match the quality of those materials alone, you\u2019ll kill your project.<\/span><\/li>\n<\/ul>\n<p><b>2. GameMaker Studio 2: <\/b><span style=\"font-weight: 400;\">An engine for ambitious beginners in gamedev.requires minimal programming skills and provides a built-in scenario language that allows to configure any element within a couple of clicks.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Weak points:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Slow engine due to the elementary programming language used<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Difficulties in switching from GameMaker Studio to other more progressive engines<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Inability to compile the .exe file in the free version<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Lack of functionality for developing 3D projects<\/span><\/li>\n<\/ul>\n<p><b>3. Cocos Creator:<\/b><span style=\"font-weight: 400;\"> An add-on engine for Cocos 2D for mobile devices. The engine mechanics is based on sprites and <\/span><span style=\"font-weight: 400;\">knots<\/span><span style=\"font-weight: 400;\"> which are simplified 2D pictures that can be configured, rotated, enlarged, or changed otherwise.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Weak points:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Documentation in Chinese<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Only 2D game development<\/span><\/li>\n<\/ul>\n<p><b>4. libGDX.<\/b><span style=\"font-weight: 400;\"> A framework supporting Java, Kotlin, Python, Groovy, C++ and Scala with a rich functionality from native code to full JNI for box2d.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Weak points:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Need of massive manual coding<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Limited guides and documentation<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Delays of updates<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"5_advantages_of_the_Unity_framework_5_reasons_to_choose_Unity\"><\/span><span style=\"font-weight: 400;\">5 advantages of the Unity framework \/ 5 reasons to choose Unity<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" class=\"size-full wp-image-13096 aligncenter lazyload\" data-src=\"https:\/\/smartdev.com\/wp-content\/uploads\/2022\/01\/shutterstock_1090592966.jpg\" alt=\"\" width=\"900\" height=\"600\" data-srcset=\"https:\/\/smartdev.com\/wp-content\/uploads\/2022\/01\/shutterstock_1090592966.jpg 900w, https:\/\/smartdev.com\/wp-content\/uploads\/2022\/01\/shutterstock_1090592966-300x200.jpg 300w, https:\/\/smartdev.com\/wp-content\/uploads\/2022\/01\/shutterstock_1090592966-768x512.jpg 768w, https:\/\/smartdev.com\/wp-content\/uploads\/2022\/01\/shutterstock_1090592966-18x12.jpg 18w\" data-sizes=\"(max-width: 900px) 100vw, 900px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 900px; --smush-placeholder-aspect-ratio: 900\/600;\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Unity has earned its position as\u00a0 one of the most powerful game engines\u00a0 good for all existing platforms<\/span><span style=\"font-weight: 400;\">. Games developed on this engine can run under <\/span><span style=\"font-weight: 400;\">Windows, macOS, Playstation, and XBOX, as well as Android and IOS.\u00a0 <\/span><span style=\"font-weight: 400;\">The basic programming language is C#, still the engine provides a prototyping functionality that allows the creation of prototypes without a single line of code. The built in asset store contains many thousands of free and paid models, shaders, and other ready-to-use resources which simplifies the game development process and reduces your time-to-market.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are some reasons why you should consider unity\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Quick and easy prototyping<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Free version for students and beginners<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Compatibility to all major platforms and OS<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Good scalability for both small games as well as AAA projects<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Over 50.000 assets ready-to-use in the store<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">In SmartDev\u2019s experience, Unity appears to be the best choice for creating smaller 2D or 2,5D game projects, especially for touch screen games. <\/span><span style=\"font-weight: 400;\">Check out following game examples: The Forest, Escape from Tarkov, Ori, and the Blind Forest.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"SmartDevs_Partnership_with_VeryPlay_Unity_Is_Right\"><\/span><span style=\"font-weight: 400;\">SmartDev\u2019s Partnership with VeryPlay: Unity Is Right<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">So far, VeryPlay \u2014 which partners with SmartDev \u2014 has published four games in just five months, all using Unity 2D and 3D, and without artists. so far, these four hypercasual games have been created each with their own gameplay but by the same team. So far, Hyper Cyber, Hyper Cube, and Hyper Blocks were all built using the same graphic identity. Shape Blast, however, was built using 3D assets.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re itching to play, all four games will be available on stores by the time this article is published. As of this writing, Hyper Cyber is already live (and is very addictive, as we non-developer types can testify).\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One neat aspect Unity has given VeryPlay\u2019s developers is reusable sound and graphic packs, making coding and game creation far swifter than developing original files for absolutely everything. If you\u2019ve never done game development, you wouldn\u2019t believe the amount of time that can go into a single one-second sound.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In addition to Unity, SmartDev has used Cocos Creator to port games to the web for multiple clients. On top of that, we\u2019ve relied on the platform to publish Facebook Ads games. In the advertising world, keeping eyes on your product and brand is the crucial \u2014 doing so with a game is a way to keep your audience engaged and, most importantly, keeping their vision on your name.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"SmartDevs_Gaming_Is_Pretty_Smart\"><\/span><span style=\"font-weight: 400;\">SmartDev\u2019s Gaming Is Pretty Smart<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">If you\u2019re looking for a way to get attention from both potential and returning customers, making a game they truly enjoy is a promising way to get a solid return on investment. In PR terms, it\u2019s a win-win scenario: Your customers get something they like while remembering your brand.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-13097 aligncenter lazyload\" data-src=\"https:\/\/smartdev.com\/wp-content\/uploads\/2022\/01\/shutterstock_1617803371.jpg\" alt=\"\" width=\"900\" height=\"600\" data-srcset=\"https:\/\/smartdev.com\/wp-content\/uploads\/2022\/01\/shutterstock_1617803371.jpg 900w, https:\/\/smartdev.com\/wp-content\/uploads\/2022\/01\/shutterstock_1617803371-300x200.jpg 300w, https:\/\/smartdev.com\/wp-content\/uploads\/2022\/01\/shutterstock_1617803371-768x512.jpg 768w, https:\/\/smartdev.com\/wp-content\/uploads\/2022\/01\/shutterstock_1617803371-18x12.jpg 18w\" data-sizes=\"(max-width: 900px) 100vw, 900px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 900px; --smush-placeholder-aspect-ratio: 900\/600;\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Want to see how this might work for you? Reach out to us and we\u2019d love to speak more to you about how a game might be right for you. We\u2019ve got the skills, the talent, and the drive \u2014 we\u2019ll build the car and hand you the keys so you can ride off into the sunset.<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>What makes a hypercasual game popular? When talking about hot investments in IT, today many&#8230;<\/p>","protected":false},"author":12,"featured_media":13097,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[50],"tags":[],"class_list":{"0":"post-13093","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-case-study"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Why Unity Is the Best Framework for Developing Hypercasual Games | SmartDev<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/smartdev.com\/jp\/why-unity-is-the-best-framework-for-developing-hypercasual-games\/\" \/>\n<meta property=\"og:locale\" content=\"ja_JP\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why Unity Is the Best Framework for Developing Hypercasual Games | SmartDev\" \/>\n<meta property=\"og:description\" content=\"What makes a hypercasual game popular? 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