{"id":39148,"date":"2026-06-18T04:55:30","date_gmt":"2026-06-18T04:55:30","guid":{"rendered":"https:\/\/smartdev.com\/?post_type=glossary&#038;p=39148"},"modified":"2026-06-18T04:55:40","modified_gmt":"2026-06-18T04:55:40","slug":"glossary-lead-generation","status":"publish","type":"glossary","link":"https:\/\/smartdev.com\/kr\/glossary-lead-generation\/","title":{"rendered":"\uc7a0\uc7ac\uace0\uac1d \ubc1c\uad74"},"content":{"rendered":"<div style=\"        margin:0 0 32px 0;        padding:24px;        border:1px solid #D6E4FF;        border-radius:12px;        background:#F8FBFF;    \">\r\n\r\n        <div style=\"            font-size:14px;            font-weight:700;            color:#0B5FFF;            margin-bottom:8px;        \">\r\n            \ud83d\udcda AI \ub3c4\uc785 \ubc0f ITO \uc6a9\uc5b4\uc0ac\uc804\r\n        <\/div>\r\n\r\n        <div style=\"            font-size:16px;            line-height:1.6;            margin-bottom:16px;        \">\r\n            \uae30\uc220 \ub9ac\ub354\uc640 \uc5d4\ud130\ud504\ub77c\uc774\uc988 \ud300\uc774 \uc0ac\uc6a9\ud558\ub294 300\uac1c \uc774\uc0c1\uc758 AI, \uc18c\ud504\ud2b8\uc6e8\uc5b4 \uacf5\ud559, \ud074\ub77c\uc6b0\ub4dc, \ub370\uc774\ud130 \ubc0f IT \uc544\uc6c3\uc18c\uc2f1 \uc6a9\uc5b4\ub97c \uc0b4\ud3b4\ubcf4\uc138\uc694.\r\n        <\/div>\r\n\r\n        <a href=\"https:\/\/smartdev.com\/kr\/ai-adoption-ito-glossary\/\"\r\n           style=\"                display:inline-block;                background:#0B5FFF;                color:#FFFFFF;                padding:12px 20px;                border-radius:8px;                text-decoration:none;                font-weight:700;           \">\r\n           300\uac1c \uc774\uc0c1\uc758 \uc6a9\uc5b4 \uc0b4\ud3b4\ubcf4\uae30 \u2192\r\n        <\/a>\r\n\r\n    <\/div>\n\t\t<div id=\"fws_6ab58f3e9df28\"  data-column-margin=\"default\" data-midnight=\"dark\"  class=\"wpb_row vc_row-fluid vc_row\"  style=\"padding-top: 0px; padding-bottom: 0px; \"><div class=\"row-bg-wrap\" data-bg-animation=\"none\" data-bg-animation-delay=\"\" data-bg-overlay=\"false\"><div class=\"inner-wrap row-bg-layer\" ><div class=\"row-bg viewport-desktop\"  style=\"\"><\/div><\/div><\/div><div class=\"row_col_wrap_12 col span_12 dark left\">\n\t<div  class=\"vc_col-sm-12 wpb_column column_container vc_column_container col no-extra-padding inherit_tablet inherit_phone flex_gap_desktop_10px\"  data-padding-pos=\"all\" data-has-bg-color=\"false\" data-bg-color=\"\" data-bg-opacity=\"1\" data-animation=\"\" data-delay=\"0\" >\n\t\t<div class=\"vc_column-inner\" >\n\t\t\t<div class=\"wpb_wrapper\">\n\t\t\t\t\n<div class=\"wpb_text_column wpb_content_element\" >\n\t<h3><span class=\"ez-toc-section\" id=\"TLDR\"><\/span>\uc694\uc57d<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-39391 size-full\" src=\"https:\/\/smartdev.com\/wp-content\/uploads\/2026\/06\/Copy-of-Grossary-blog_Why-matters-32.png\" alt=\"\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/smartdev.com\/wp-content\/uploads\/2026\/06\/Copy-of-Grossary-blog_Why-matters-32.png 1920w, https:\/\/smartdev.com\/wp-content\/uploads\/2026\/06\/Copy-of-Grossary-blog_Why-matters-32-300x169.png 300w, https:\/\/smartdev.com\/wp-content\/uploads\/2026\/06\/Copy-of-Grossary-blog_Why-matters-32-1024x576.png 1024w, https:\/\/smartdev.com\/wp-content\/uploads\/2026\/06\/Copy-of-Grossary-blog_Why-matters-32-768x432.png 768w, https:\/\/smartdev.com\/wp-content\/uploads\/2026\/06\/Copy-of-Grossary-blog_Why-matters-32-1536x864.png 1536w, https:\/\/smartdev.com\/wp-content\/uploads\/2026\/06\/Copy-of-Grossary-blog_Why-matters-32-18x10.png 18w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/p>\n<ul>\n<li>\ub9ac\ub4dc \uc0dd\uc131\uc774\ub780 \uc81c\ud488\uc774\ub098 \uc11c\ube44\uc2a4\uc5d0 \uad00\uc2ec\uc744 \ubcf4\uc778 \ub0af\uc120 \uc0ac\ub78c\ub4e4\uc744 \uc720\uce58\ud558\uc5ec \uc7a0\uc7ac \uace0\uac1d\uc73c\ub85c \uc804\ud658\ud558\ub294 \uacfc\uc815\uc785\ub2c8\ub2e4.<\/li>\n<li>IT \ubc0f \uc544\uc6c3\uc18c\uc2f1 \uae30\uc5c5\uc5d0\uac8c \uc9c0\uc18d\uc801\uc778 \ub9ac\ub4dc \uc81c\ub108\ub808\uc774\uc158(\uc7a0\uc7ac\uace0\uac1d \ubc1c\uad74) \uc804\ub7b5\uc740 \uc601\uc5c5 \ud30c\uc774\ud504\ub77c\uc778\uc744 \ucc44\uc6b0\uace0 \uc131\uc7a5\uc744 \uc9c0\uc18d\ud558\ub294 \ub370 \ud544\uc218\uc801\uc785\ub2c8\ub2e4.<\/li>\n<li>\ub9ac\ub4dc \ucc3d\ucd9c \uc5c5\ubb34\ub97c \uc678\uc8fc\ud654\ud558\uba74 \uc0ac\ub0b4 \ud300\uc744 \uad6c\uc131\ud558\ub294 \uac83\uc5d0 \ube44\ud574 \ube44\uc6a9\uc744 40~60% \uc808\uac10\ud560 \uc218 \uc788\uc744 \ubfd0\ub9cc \uc544\ub2c8\ub77c \ub354 \ube60\ub978 \uc131\uacfc\ub97c \uac70\ub458 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<\/ul>\n<p>\ub9ac\ub4dc \uc0dd\uc131\uc740 \ubaa8\ub4e0 \ube44\uc988\ub2c8\uc2a4 \uc131\uc7a5 \uc804\ub7b5\uc758 \ud575\uc2ec\uc785\ub2c8\ub2e4. \uc2e0\ub8b0\ud560 \uc218 \uc788\ub294 \uc6b0\uc218 \uac00\ub9dd \uace0\uac1d\uc758 \uc720\uc785\uc774 \uc5c6\ub2e4\uba74, \uc544\ubb34\ub9ac \ud6cc\ub96d\ud55c \uc81c\ud488\uacfc \uc11c\ube44\uc2a4\ub77c\ub3c4 \uc8fc\ubaa9\ubc1b\uc9c0 \ubabb\ud569\ub2c8\ub2e4. IT \uae30\uc5c5\uacfc \uc544\uc6c3\uc18c\uc2f1 \uc81c\uacf5\uc5c5\uccb4\uc5d0\uac8c \uc801\uc808\ud55c \uc2dc\uc810\uc5d0 \uc62c\ubc14\ub978 \uc758\uc0ac\uacb0\uc815\uad8c\uc790\uc5d0\uac8c \ub3c4\ub2ec\ud558\ub294 \uac83\uc740 \ucf5c\ub4dc\ucf5c\uc774\ub098 \ub300\ub7c9 \uc774\uba54\uc77c \ubc1c\uc1a1\uc744 \ud6e8\uc52c \ub6f0\uc5b4\ub118\ub294 \uccb4\uacc4\uc801\uc778 \uba40\ud2f0\ucc44\ub110 \uc811\uadfc \ubc29\uc2dd\uc744 \uc694\uad6c\ud569\ub2c8\ub2e4.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"What_is_Lead_Generation\"><\/span>\ub9ac\ub4dc \uc81c\ub108\ub808\uc774\uc158(\uc7a0\uc7ac \uace0\uac1d \ubc1c\uad74)\uc774\ub780 \ubb34\uc5c7\uc778\uac00\uc694?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\ub9ac\ub4dc \uc0dd\uc131(Lead generation)\uc740 \uc7a0\uc7ac \uace0\uac1d\uc744 \uc2dd\ubcc4\ud558\uace0, \uc720\uc778\ud558\uba70, \uc774\ub4e4\uc758 \uad00\uc2ec\uc744 \uc0ac\ub85c\uc7a1\uc544 \uad6c\ub9e4 \uacb0\uc815\uc5d0 \uc774\ub974\ub294 \uc601\uc5c5 \ud37c\ub110(sales funnel)\ub85c \uc720\ub3c4\ud558\ub294 \uacfc\uc815\uc785\ub2c8\ub2e4. \ub9ac\ub4dc\ub780 \uc5f0\ub77d\ucc98 \uc815\ubcf4\ub97c \uacf5\uc720\ud558\uac70\ub098, \ucf58\ud150\uce20\uc5d0 \ucc38\uc5ec\ud558\uac70\ub098, \ucd94\uac00 \uc815\ubcf4\ub97c \uc694\uccad\ud568\uc73c\ub85c\uc368 \uadc0\uc0ac\uc758 \uc81c\ud488\uc774\ub098 \uc11c\ube44\uc2a4\uc5d0 \uad00\uc2ec\uc744 \ud45c\uba85\ud55c \ubaa8\ub4e0 \uac1c\uc778 \ub610\ub294 \uc870\uc9c1\uc744 \uc758\ubbf8\ud569\ub2c8\ub2e4.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-39392 size-full\" src=\"https:\/\/smartdev.com\/wp-content\/uploads\/2026\/06\/Copy-of-Grossary-blog_Why-matters-33.png\" alt=\"\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/smartdev.com\/wp-content\/uploads\/2026\/06\/Copy-of-Grossary-blog_Why-matters-33.png 1920w, https:\/\/smartdev.com\/wp-content\/uploads\/2026\/06\/Copy-of-Grossary-blog_Why-matters-33-300x169.png 300w, https:\/\/smartdev.com\/wp-content\/uploads\/2026\/06\/Copy-of-Grossary-blog_Why-matters-33-1024x576.png 1024w, https:\/\/smartdev.com\/wp-content\/uploads\/2026\/06\/Copy-of-Grossary-blog_Why-matters-33-768x432.png 768w, https:\/\/smartdev.com\/wp-content\/uploads\/2026\/06\/Copy-of-Grossary-blog_Why-matters-33-1536x864.png 1536w, https:\/\/smartdev.com\/wp-content\/uploads\/2026\/06\/Copy-of-Grossary-blog_Why-matters-33-18x10.png 18w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/p>\n<p>\ub9ac\ub4dc\ub294 \uc77c\ubc18\uc801\uc73c\ub85c \ub450 \uac00\uc9c0 \ubc94\uc8fc\ub85c \ubd84\ub958\ub429\ub2c8\ub2e4. \ub9c8\ucf00\ud305 \uc801\uaca9 \ub9ac\ub4dc(MQL)\ub294 \ub9c8\ucf00\ud305 \ucf58\ud150\uce20\uc5d0 \ucc38\uc5ec\ud588\uc9c0\ub9cc \uc544\uc9c1 \uad6c\ub9e4\ud560 \uc900\ube44\uac00 \ub418\uc9c0 \uc54a\uc740 \uc7a0\uc7ac \uace0\uac1d\uc785\ub2c8\ub2e4. \uc601\uc5c5 \uc801\uaca9 \ub9ac\ub4dc(SQL)\ub294 \uc2ec\uc0ac\ub97c \uac70\uccd0 \uc9c1\uc811\uc801\uc778 \uc601\uc5c5 \uc0c1\ub2f4\uc744 \ubc1b\uc744 \uc900\ube44\uac00 \ub41c \uac83\uc73c\ub85c \uac04\uc8fc\ub418\ub294 \uc7a0\uc7ac \uace0\uac1d\uc785\ub2c8\ub2e4. MQL\uc744 SQL\ucc98\ub7fc \ub300\ud558\uba74 \uc601\uc5c5 \uc2dc\uac04\uc774 \ub0ad\ube44\ub418\uace0, SQL\uc744 \ubb34\uc2dc\ud558\uba74 \ub9e4\ucd9c\uc744 \ub193\uce58\uac8c \ub418\uae30 \ub54c\ubb38\uc5d0 \uc774\ub7ec\ud55c \uad6c\ubd84\uc774 \uc911\uc694\ud569\ub2c8\ub2e4.<\/p>\n<p>\ud604\ub300\uc2dd \ub9ac\ub4dc \uc0dd\uc131\uc740 \uc778\ubc14\uc6b4\ub4dc \uc804\uc220(\ucf58\ud150\uce20 \ub9c8\ucf00\ud305, SEO, \uc6e8\ube44\ub098)\uacfc \uc544\uc6c3\ubc14\uc6b4\ub4dc \uc804\uc220(\ucf5c\ub4dc \uc544\uc6c3\ub9ac\uce58, \uc720\ub8cc \uad11\uace0, \ubb34\uc5ed \ubc15\ub78c\ud68c)\uc744 \uacb0\ud569\ud558\uc5ec \uc0c8\ub85c\uc6b4 \ube44\uc988\ub2c8\uc2a4 \uae30\ud68c\uc758 \uc77c\uad00\ub41c \ud750\ub984\uc744 \uad6c\ucd95\ud569\ub2c8\ub2e4.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Why_It_Matters_for_Businesses\"><\/span>\ube44\uc988\ub2c8\uc2a4\uc5d0 \uc911\uc694\ud55c \uc774\uc720<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\uc608\uce21 \uac00\ub2a5\ud55c \ub9ac\ub4dc \ud30c\uc774\ud504\ub77c\uc778\uc774 \uc5c6\uc73c\uba74 \uc218\uc775\uc744 \uc608\uce21\ud560 \uc218 \uc5c6\uac8c \ub418\uace0 \uc131\uc7a5\uc774 \uc815\uccb4\ub429\ub2c8\ub2e4. \uac15\ub825\ud55c \ub9ac\ub4dc \uc81c\ub108\ub808\uc774\uc158 \uc804\ub7b5\uc740 \uc0c8\ub85c\uc6b4 \ube44\uc988\ub2c8\uc2a4\ub97c \uc720\uce58\ud558\uae30 \uc704\ud55c \ubc18\ubcf5 \uac00\ub2a5\ud55c \uc2dc\uc2a4\ud15c\uc744 \uad6c\ucd95\ud568\uc73c\ub85c\uc368 \uc774 \ubb38\uc81c\ub97c \ud574\uacb0\ud569\ub2c8\ub2e4.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-39393 size-full\" src=\"https:\/\/smartdev.com\/wp-content\/uploads\/2026\/06\/Copy-of-Grossary-blog_Why-matters-34.png\" alt=\"\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/smartdev.com\/wp-content\/uploads\/2026\/06\/Copy-of-Grossary-blog_Why-matters-34.png 1920w, https:\/\/smartdev.com\/wp-content\/uploads\/2026\/06\/Copy-of-Grossary-blog_Why-matters-34-300x169.png 300w, https:\/\/smartdev.com\/wp-content\/uploads\/2026\/06\/Copy-of-Grossary-blog_Why-matters-34-1024x576.png 1024w, https:\/\/smartdev.com\/wp-content\/uploads\/2026\/06\/Copy-of-Grossary-blog_Why-matters-34-768x432.png 768w, https:\/\/smartdev.com\/wp-content\/uploads\/2026\/06\/Copy-of-Grossary-blog_Why-matters-34-1536x864.png 1536w, https:\/\/smartdev.com\/wp-content\/uploads\/2026\/06\/Copy-of-Grossary-blog_Why-matters-34-18x10.png 18w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/p>\n<ul>\n<li><strong>\uc904\uc774\ub2e4<\/strong> \uad11\ubc94\uc704\ud55c \ud0c0\uac9f\uce35 \ub300\uc2e0 \uc801\ud569\ub3c4\uac00 \ub192\uc740 \uc7a0\uc7ac \uace0\uac1d\ub9cc\uc744 \ud0c0\uac9f\ud305\ud558\uc5ec \uace0\uac1d \ud655\ubcf4 \ube44\uc6a9\uc744 \uc808\uac10\ud569\ub2c8\ub2e4.<\/li>\n<li><strong>\uc99d\uac00\uc2dc\ud0a4\ub2e4<\/strong> \uc77c\uad00\ub418\uac8c \ucc44\uc6cc\uc9c4 \uc601\uc5c5 \ud37c\ub110\uc744 \uc720\uc9c0\ud568\uc73c\ub85c\uc368 \uc5bb\ub294 \ub9e4\ucd9c \uc608\uce21 \uac00\ub2a5\uc131.<\/li>\n<li><strong>\uac1c\uc120\ud558\ub2e4<\/strong> \ucf5c\ub4dc \ucee8\ud0dd \ub300\uc2e0 \uc0ac\uc804 \uc790\uaca9\uc774 \uac80\uc99d\ub41c \uc7a0\uc7ac \uace0\uac1d\uc744 \uc81c\uacf5\ud568\uc73c\ub85c\uc368 \uc601\uc5c5\ud300\uc758 \ud6a8\uc728\uc131 \ud5a5\uc0c1.<\/li>\n<li><strong>\uac00\uc18d\ud558\ub2e4<\/strong> \uc0c8\ub85c\uc6b4 \uc0b0\uc5c5, \uc9c0\uc5ed, \ubc14\uc774\uc5b4 \ud398\ub974\uc18c\ub098\ub85c \ub3c4\ub2ec \ubc94\uc704\ub97c \ud655\uc7a5\ud558\uc5ec \uc774\ub8e8\ub294 \uc0ac\uc5c5 \uc131\uc7a5.<\/li>\n<\/ul>\n<p>\uc608\ub97c \ub4e4\uc5b4, \ucd94\ucc9c\uc5d0\ub9cc \uc758\uc874\ud558\ub358 \uc131\uc7a5 \ubc29\uc2dd\uc5d0\uc11c \uccb4\uacc4\uc801\uc778 \uc544\uc6c3\ubc14\uc6b4\ub4dc \ub9ac\ub4dc \uc81c\ub108\ub808\uc774\uc158 \ud504\ub85c\uadf8\ub7a8\uc73c\ub85c \uc804\ud658\ud55c \uc911\uacac IT \uc544\uc6c3\uc18c\uc2f1 \uae30\uc5c5\uc740 \uccab 6\uac1c\uc6d4 \ub9cc\uc5d0 \uc2e0\uaddc \uace0\uac1d \ubbf8\ud305\uc774 3\ubc30 \uc99d\uac00\ud588\ub2e4\uace0 \ubcf4\uace0\ud588\uc2b5\ub2c8\ub2e4. \ud575\uc2ec\uc740 \ub9c1\ud06c\ub4dc\uc778 \uc544\uc6c3\ub9ac\uce58\uc640 CTO\uae09 \uc758\uc0ac\uacb0\uc815\uc790\ub97c \uaca8\ub0e5\ud55c \ud0c0\uac9f\ud305 \ucf58\ud150\uce20 \ub9c8\ucf00\ud305\uc744 \uacb0\ud569\ud55c \uac83\uc774\uc5c8\uc2b5\ub2c8\ub2e4.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"How_Does_Lead_Generation_Work\"><\/span>\ub9ac\ub4dc \uc81c\ub108\ub808\uc774\uc158\uc740 \uc5b4\ub5bb\uac8c \uc791\ub3d9\ud558\ub098\uc694?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ol>\n<li><strong>\uc774\uc0c1\uc801 \uace0\uac1d \ud504\ub85c\ud544(ICP) \uc815\uc758:<\/strong> \uc194\ub8e8\uc158\uc774 \ud574\uacb0\ud558\ub294 \uad6c\uccb4\uc801\uc778 \uc0b0\uc5c5, \uae30\uc5c5 \uaddc\ubaa8, \uc9c1\ubb34 \ubc0f \ud398\uc778\ud3ec\uc778\ud2b8\ub97c \ud30c\uc545\ud558\uc2ed\uc2dc\uc624. \uc9d1\uc911\ub41c ICP\ub294 \ub354 \ub192\uc740 \ud488\uc9c8\uc758 \ub9ac\ub4dc\ub97c \ucc3d\ucd9c\ud569\ub2c8\ub2e4.<\/li>\n<li><strong>\ub9ac\ub4dc \ub9c8\uadf8\ub124\ud2b8 \ub610\ub294 \uc624\ud37c \uc0dd\uc131:<\/strong> \ubc31\uc11c, \ubb34\ub8cc \uc9c4\ub2e8, \uc6e8\ube44\ub098, \uc0ac\ub840 \uc5f0\uad6c \ub4f1 \uc774\uc0c1\uc801 \uace0\uac1d \ud504\ub85c\ud544(ICP)\uc758 \uc774\ubaa9\uc744 \ub04c \uc218 \uc788\ub294 \ucf58\ud150\uce20\ub098 \uc81c\uc548\uc744 \uac1c\ubc1c\ud558\uc138\uc694. \uc774\ub97c \ud1b5\ud574 \uc7a0\uc7ac \uace0\uac1d\uc774 \uc5f0\ub77d\ucc98 \uc815\ubcf4\ub97c \uacf5\uc720\ud560 \uc774\uc720\ub97c \uc81c\uacf5\ud560 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/li>\n<li><strong>\uc7a0\uc7ac \uace0\uac1d \ud655\ubcf4 \ucc44\ub110 \uad6c\ucd95:<\/strong> \ub79c\ub529 \ud398\uc774\uc9c0, \ubb38\uc758 \uc591\uc2dd, \ub9c1\ud06c\ub4dc\uc778 \uc544\uc6c3\ub9ac\uce58 \ub610\ub294 \ucf5c\ub4dc \uc774\uba54\uc77c \uc2dc\ud000\uc2a4\ub97c \ud65c\uc6a9\ud574 \ub9ac\ub4dc \uc815\ubcf4\ub97c \uc218\uc9d1\ud558\uace0 \uc7a0\uc7ac \uace0\uac1d\uc744 CRM\uc73c\ub85c \uc774\ub3d9\uc2dc\ud0a4\uc138\uc694.<\/li>\n<li><strong>\uc7a0\uc7ac \uace0\uac1d \uc790\uaca9 \uc2ec\uc0ac \ubc0f \ud3c9\uac00:<\/strong> \uc801\ud569\uc131\uacfc \uc758\ub3c4\uc5d0 \ub530\ub77c \ub9ac\ub4dc\uc758 \uc21c\uc704\ub97c \ub9e4\uae30\ub294 \ucc44\uc810 \uc2dc\uc2a4\ud15c\uc744 \uc801\uc6a9\ud558\uc5ec MQL\uacfc SQL\uc744 \ubd84\ub9ac\ud568\uc73c\ub85c\uc368 \uc601\uc5c5\ud300\uc774 \uac00\uc7a5 \uc720\ub9dd\ud55c \uac00\ub9dd \uace0\uac1d\uc5d0\uac8c \uc9d1\uc911\ud560 \uc218 \uc788\ub3c4\ub85d \ud558\uc138\uc694.<\/li>\n<li><strong>\uc721\uc131 \ubc0f \uc778\uacc4:<\/strong> \uc774\uba54\uc77c \uc2dc\ud000\uc2a4\uc640 \ud6c4\uc18d \uc811\uc810\uc744 \ud65c\uc6a9\ud558\uc5ec MQL\uc744 \uad6c\ub9e4 \uc900\ube44 \uc0c1\ud0dc\ub85c \uc720\ub3c4\ud55c \ub2e4\uc74c, \uad00\uc2ec\uc0ac\uc640 \ucc38\uc5ec \uae30\ub85d\uc5d0 \ub300\ud55c \uc804\uccb4 \ub9e5\ub77d\uc744 \uac16\ucd98 SQL\uc744 \uc601\uc5c5\ud300\uc5d0 \ub118\uaca8\uc90d\ub2c8\ub2e4.<\/li>\n<\/ol>\n<p>\uadf8 \uacb0\uacfc \uc608\uce21 \ubd88\uac00\ub2a5\ud55c \uc18c\uac1c(\ub808\ud37c\ub7f4)\uc5d0 \ub300\ud55c \uc758\uc874\ub3c4\ub97c \uc904\uc774\uace0 \uacbd\uc601\uc9c4\uc5d0\uac8c \ubbf8\ub798 \uc218\uc775\uc5d0 \ub300\ud55c \uba85\ud655\ud55c \uac00\uc2dc\uc131\uc744 \uc81c\uacf5\ud558\ub294, \uad6c\uc870\ud654\ub418\uace0 \ubc18\ubcf5 \uac00\ub2a5\ud55c \ud30c\uc774\ud504\ub77c\uc778\uc774 \uc644\uc131\ub429\ub2c8\ub2e4.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"How_Much_Does_Lead_Generation_Cost\"><\/span>\ub9ac\ub4dc \uc0dd\uc131 \ube44\uc6a9\uc740 \uc5bc\ub9c8\uc778\uac00\uc694?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\ub9ac\ub4dc \uc0dd\uc131 \ube44\uc6a9\uc740 \ucc44\ub110, \ud0c0\uac9f \uace0\uac1d\uce35, \uadf8\ub9ac\uace0 \uc0ac\ub0b4\uc5d0\uc11c \uc9c1\uc811 \uc218\ud589\ud560\uc9c0 \uc544\ub2c8\uba74 \uc678\uc8fc\ub97c \uc904\uc9c0\uc5d0 \ub530\ub77c \ud06c\uac8c \ub2ec\ub77c\uc9d1\ub2c8\ub2e4. \ub300\uae30\uc5c5 B2B IT \uae30\uc5c5\uc758 \uacbd\uc6b0, \uc544\uc6c3\uc18c\uc2f1\uc744 \ud1b5\ud55c \ub9ac\ub4dc \uc0dd\uc131 \ube44\uc6a9\uc740 \uad00\ub9ac\ud615 \ud504\ub85c\uadf8\ub7a8 \uae30\uc900 \uc6d4 $5,000\uc5d0\uc11c $20,000 \uc0ac\uc774\uc774\uba70, \uac1c\ubcc4 \uc720\ub9dd \ub9ac\ub4dc\ub2f9 \ube44\uc6a9\uc740 \uc5c5\uacc4\uc758 \ubcf5\uc7a1\uc131\uc5d0 \ub530\ub77c $150\uc5d0\uc11c $600 \uc0ac\uc774\uc785\ub2c8\ub2e4.<\/p>\n<p>\ube44\uc6a9\uc744 \uc720\ubc1c\ud558\ub294 \uc138 \uac00\uc9c0 \uc694\uc778\uc5d0\ub294 \ubaa9\ud45c \uad6c\ub9e4\uc790\uc758 \uc9c1\uae09(C\ub808\ubca8 \uc5f0\ub77d\ucc98\uac00 \ub9e4\ub2c8\uc800\ubcf4\ub2e4 \ub3c4\ub2ec\ud558\ub294 \ub370 \ube44\uc6a9\uc774 \ub354 \ub9ce\uc774 \ub4e6), ICP(\uc774\uc0c1\uc801 \uace0\uac1d \ud504\ub85c\ud544)\uc758 \uad6c\uccb4\uc131(\ud2c8\uc0c8 \uc0b0\uc5c5\uc740 \uacf5\ub7b5\ud558\ub294 \ub370 \ub354 \ub9ce\uc740 \ub178\ub825\uc774 \ud544\uc694\ud568), \uadf8\ub9ac\uace0 \ucc44\ub110 \ubbf9\uc2a4(\uc720\ub8cc \uad11\uace0\uc640 SDR \ud300\uc774 \ucf58\ud150\uce20 \uae30\ubc18 \uc778\ubc14\uc6b4\ub4dc \ud504\ub85c\uadf8\ub7a8\ubcf4\ub2e4 \ub354 \ub192\uc740 \ube44\uc6a9\uc744 \uc218\ubc18\ud568)\uac00 \ud3ec\ud568\ub429\ub2c8\ub2e4.<\/p>\n<p>\uc5f0\uac04 \uae09\uc5ec, \ub3c4\uad6c, \uad00\ub9ac \ube44\uc6a9 \ub4f1\uc73c\ub85c $150,000 \uc774\uc0c1\uc758 \ube44\uc6a9\uc774 \uc18c\uc694\ub420 \uc218 \uc788\ub294 \uc0ac\ub0b4 \ub9ac\ub4dc \uc0dd\uc131 \ud300\uc744 \uad6c\ucd95\ud558\ub294 \uac83\uc5d0 \ube44\ud574, \uc544\uc6c3\uc18c\uc2f1\uc740 \ud2b9\ud788 \uc900\ube44 \uae30\uac04 \uc5c6\uc774 \uc2e0\uc18d\ud55c \ub300\uc751\uc774 \ud544\uc694\ud55c \uae30\uc5c5\uc758 \uacbd\uc6b0, 40~60% \ub354 \ube44\uc6a9 \ud6a8\uc728\uc801\uc73c\ub85c \uc131\uacfc\ub97c \ub0b4\ub294 \uacbd\uc6b0\uac00 \ub9ce\uc2b5\ub2c8\ub2e4.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Other_Related_Terms\"><\/span>\uae30\ud0c0 \uad00\ub828 \uc6a9\uc5b4<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>\uc2a4\ud1a0\ub9ac \ud3ec\uc778\ud2b8<\/strong> \uc2a4\ud1a0\ub9ac \ud3ec\uc778\ud2b8\ub294 \uc560\uc790\uc77c\/\uc2a4\ud06c\ub7fc\uc5d0\uc11c \uc791\uc5c5\uc5d0 \uc18c\uc694\ub418\ub294 \ub178\ub825\uc758 \uc591\uc744 \ucd94\uc815\ud558\ub294 \ub370 \uc0ac\uc6a9\ub418\ub294 \ub2e8\uc704\uc785\ub2c8\ub2e4. \uc2a4\ud1a0\ub9ac \ud3ec\uc778\ud2b8\ub294 \ub9c8\ucf00\ud305 \ub610\ub294 \uc601\uc5c5 \uc774\ub2c8\uc154\ud2f0\ube0c\uc758 \uc804\ub2ec \ub178\ub825\uc744 \ucd94\uc815\ud558\ub294 \ub370 \uc0ac\uc6a9\ud560 \ub54c \ub9ac\ub4dc \uc0dd\uc131\uacfc \uad00\ub828\uc774 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<p><a href=\"https:\/\/smartdev.com\/kr\/glossary-business-model\/\"><strong>\ube44\uc988\ub2c8\uc2a4 \ubaa8\ub378:<\/strong><\/a> \ube44\uc988\ub2c8\uc2a4 \ubaa8\ub378\uc740 \ud68c\uc0ac\uac00 \uc5b4\ub5bb\uac8c \uac00\uce58\ub97c \ucc3d\ucd9c\ud558\uace0, \uace0\uac1d\uc5d0\uac8c \uc804\ub2ec\ud558\uba70, \uadf8\ub85c\ubd80\ud130 \uc5b4\ub5bb\uac8c \uc218\uc775\uc744 \ucc3d\ucd9c\ud558\ub294\uc9c0 \uc124\uba85\ud569\ub2c8\ub2e4. \uc5ec\ub7ec\ubd84\uc758 \ube44\uc988\ub2c8\uc2a4 \ubaa8\ub378\uc740 \uc5b4\ub5a4 \uc885\ub958\uc758 \ub9ac\ub4dc\uac00 \ud544\uc694\ud55c\uc9c0 \uacb0\uc815\ud569\ub2c8\ub2e4.<\/p>\n<p><strong><a href=\"https:\/\/smartdev.com\/kr\/glossary-code-review\/\">\ucf54\ub4dc \ub9ac\ubdf0<\/a>:<\/strong> \ucf54\ub4dc \ub9ac\ubdf0\ub294 \ub2e4\ub978 \uac1c\ubc1c\uc790\uc758 \ucf54\ub4dc\uac00 \uba54\uc778 \ucf54\ub4dc\ubca0\uc774\uc2a4\uc5d0 \ubcd1\ud569\ub418\uae30 \uc804\uc5d0 \uac80\ud1a0\ud558\ub294 \ud504\ub85c\uc138\uc2a4\uc785\ub2c8\ub2e4. IT\/AI \uae30\uc5c5\uc5d0\uac8c \ucf54\ub4dc \ub9ac\ubdf0\ub294 \ub9ce\uc740 \uae30\uc5c5\uc774 \uc800\ud488\uc9c8 \ucf54\ub4dc, \ub290\ub9b0 \ub51c\ub9ac\ubc84\ub9ac, \uae30\uc220 \ubd80\ucc44, \ubd88\uc548\uc815\ud55c \uc81c\ud488\uc73c\ub85c \uc778\ud574 \uc5b4\ub824\uc6c0\uc744 \uacaa\uace0 \uc788\uae30 \ub54c\ubb38\uc5d0 \ub9ac\ub4dc \uc81c\ub124\ub808\uc774\uc158(\uc7a0\uc7ac \uace0\uac1d \ubc1c\uad74) \uc8fc\uc81c\uac00 \ub420 \uc218 \uc788\uc2b5\ub2c8\ub2e4.<\/p>\n<\/div>\n\n\n\n\n\t\t\t<\/div> \n\t\t<\/div>\n\t<\/div> \n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>\ub9ac\ub4dc \uc0dd\uc131(Lead Generation)\uc774\ub780 \ubb34\uc5c7\uc774\uba70 \uc65c \ube44\uc988\ub2c8\uc2a4\uc5d0 \uc911\uc694\ud55c\uac00.<\/p>","protected":false},"author":44,"featured_media":39395,"comment_status":"closed","ping_status":"closed","template":"","glossary-category":[229,231,228],"class_list":["post-39148","glossary","type-glossary","status-publish","has-post-thumbnail","glossary-category-glossary","glossary-category-it-outsourcing","glossary-category-technology"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lead Generation<\/title>\n<meta name=\"description\" content=\"What is lead generation and why it matters for your business.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/smartdev.com\/kr\/glossary-lead-generation\/\" \/>\n<meta property=\"og:locale\" content=\"ko_KR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lead Generation\" \/>\n<meta property=\"og:description\" content=\"What is lead generation and why it matters for your business.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/smartdev.com\/kr\/glossary-lead-generation\/\" \/>\n<meta property=\"og:site_name\" content=\"SmartDev\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.youtube.com\/@smartdevllc\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-18T04:55:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/smartdev.com\/wp-content\/uploads\/2026\/06\/ChatGPT-Image-Jun-18-2026-11_49_46-AM-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1672\" \/>\n\t<meta property=\"og:image:height\" content=\"941\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"Lead Generation\" \/>\n<meta name=\"twitter:description\" content=\"What is lead generation 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