Advanced Onboarding and Management Platform for a Premier Global Equine Technology Leader

A comprehensive onboarding and management platform designed for the equine industry, developed in partnership with our client. The system guides users through a 10-step onboarding process, seamlessly integrating third-party services like Google Maps and accounting systems. The platform also features robust tools for managing horse profiles, business details, and financial operations, ensuring scalability and ease of maintenance. With a user-friendly interface and flexible codebase, the platform addresses the specific needs of equine businesses, enhancing functionality and user experience across multiple global markets.
Headcount

6 staffs (2 BackEnd developers, 2 FrontEnd developers, 1 Data Engineer, 1 Mobile Developer)

Industries

Equine

Products and Services

Equine Management Platform

Timescales

24 months

Country

Australia

Business Overview

Headquartered in Australia, this equine-focused company provides digital solutions tailored to the operational needs of horse businesses worldwide. With deep industry knowledge, the organization supports trainers, owners, and service providers in managing complex workflows through modern technology.

Its mission is to streamline business operations in the equine sector by offering intuitive, scalable platforms. Through smart integration and thoughtful design, the company enables users to manage everything from onboarding to finance with greater ease and efficiency.

The Challenge

Our client, a leading provider of equine industry software, faced significant challenges in redeveloping and reimagining its product suite to align with modern demands. The company struggled with resource constraints, making it difficult to innovate while simultaneously maintaining its existing products. Additionally, building a startup project was compounded by unclear requirements and low-fidelity wireframes, which added complexity to the development process.

Another major challenge was integrating its software with numerous third-party systems, a task that required careful planning and execution to ensure seamless functionality. Balancing these demands with limited resources made it even more challenging for our client to meet its goals and maintain its position as an industry leader.

The Solution

SmartDev addressed challenges with a strategic and systematic approach, initially focusing on the development of a targeted module. This allowed the team to clarify project requirements and make necessary adjustments at an early stage. Recognizing the importance of user experience, SmartDev invested time in designing a well-structured and intuitive user interface, ensuring both functionality and visual appeal.

To manage the complex integration with multiple third-party systems, SmartDev developed a flexible and maintainable codebase that facilitated seamless incorporation of both existing and new systems. With its optimal size, effective communication skills, and ability to rapidly deploy quality resources, SmartDev emerged as the ideal partner. By beginning with a focused scope and scaling strategically, SmartDev delivered a solution that effectively addressed immediate challenges while laying the groundwork for future growth and innovation.

“

The speed of recruitment and the quality of staff provided by SmartDev has been exceptional. The teams have delivered the success metrics that we were looking for.

Our Client’s Project Manager
“

Working with the SmartDev team has been great from the beginning. The team is pragmatic, focused on outcomes, and adheres to guidelines perfectly.

Our Client’s Technical Lead

Technology Stacks

AWS
PostgreSQL
Vue.js
Python
.NET

Core Features

Onboarding Process

A structured 10-step onboarding process guides new users through setting up their accounts, business information, property details, and integrating essential tools such as the Universal Horse Record (UHR) and accounting systems.

Horse and Financial Management

Allows users to track detailed information about their horses, including health records, ownership, and financial data. The system supports managing expenses, generating invoices, and overseeing financial transactions related to horse care and business operations.

Dashboard and Workspace Management

The user dashboard provides an overview of key information, including tasks, horses, and workspace roles. Users can easily switch between different workspaces and manage their schedules using the integrated workspace calendar.

Client Achievements

Enhanced Project Clarity

SmartDev's strategic approach of starting with a targeted module facilitated early clarification of project requirements, leading to a more efficient and focused development process.

Improved User Experience

The investment in designing a well-structured and intuitive user interface ensured that the solution was both functional and visually appealing, enhancing the overall user experience.

Scalable and Flexible Solution

The development of a maintainable codebase facilitated seamless integration with multiple third-party systems, ensuring the solution's scalability and adaptability to future needs.

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