Smart81 Website Revamp: A New Era of User-Centric Web Experience

Smart81 is embarking on a project to redesign its current website to address significant challenges in usability, solution presentation, and user engagement. The existing site struggles to effectively communicate Smart81’s offerings and lacks the interactive features necessary to engage potential clients, resulting in missed opportunities for lead conversion. With a focus on improving performance, responsiveness, and clarity, the goal is to create a visually appealing, highly functional website that showcases Smart81’s value propositions.
Headcount

1 PM, 2 UI/UX designers, 1 developer

Industries

IT services

Products and Services

UI/UX Design, Website Development

Timescales

Ongoing (since June 2024)

Country

United Kingdom

The challenge

The current website struggles to clearly present Smart81’s solutions, leading to missed opportunities to engage clients. It lacks clarity, user interaction, and effective solution representation, reducing its impact as a primary digital touchpoint.

Smart81 aims to create a visually appealing, interactive, and functional website that meets business and technical needs within budget and time constraints. The redesign will improve solution visibility and user engagement, better reflecting Smart81’s value propositions.

The solution

  • Phased Development: Start with an MVP featuring essential pages and basic functionality for a quick launch. A flexible CMS like WordPress enables easy updates and feature additions over time.
  • Responsive Design: Implement a mobile-first approach for smooth functionality across devices, optimizing navigation, forms, and CTAs for smaller screens to improve user engagement and reduce bounce rates.
  • Performance Optimization: Compress images and media to reduce load times without quality loss, and use lazy loading to improve initial page speeds.

Technology Stacks

WordPress
HTML
CSS
Figma

Application Core Functions

Boost User Engagement

Integrate interactive elements like testimonials and dynamic CTAs to encourage real-time communication and keep users engaged.

Enhance Lead Conversion

Implemented a comprehensive mapping system to align internal food IDs with external systems, ensuring seamless data integration across platforms.

SEO Optimization

Apply SEO best practices by optimizing metadata, using relevant keywords, and ensuring mobile-friendly design. Regular technical SEO audits will help improve visibility and drive organic traffic.

Client Achievements

Phased Approach

Start with a Minimum Viable Product (MVP) that focuses on delivering essential features like core service pages and basic functionality. This allows for a quicker launch while meeting immediate business needs. A flexible CMS like WordPress will enable easy updates and expansions, allowing new features to be added in phases as time and budget permit.

Responsive Design

Adopting a mobile-first design ensures that the website functions seamlessly on all devices, from smartphones to desktops. Key elements such as navigation, forms, and CTAs should be optimized for smaller, touch-based screens. This approach guarantees a consistent user experience, improving engagement and reducing bounce rates across all platforms.

Optimize Performance

Improving website performance involves compressing images and media to reduce load times without sacrificing quality. Implementing lazy loading for offscreen content ensures faster initial page load times.

Get Started

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