In 2018, Malaysians ranked amongst the global Top 5 in Flying index with at least 5.5 average flights annually with 83% of them checking flights online or via mobile. These savvy travellers were also the most cost-conscious in Asia with 97% placing price as a main criteria for flights booking. The client was aiming to transform the normal airline loyalty program (so called BIG Points) to a true travel and lifestyle business. They were pursuing a product that features simplicity in usage, superiority in value and seamless experience. It has to be intuitive and integrated in the day-to-day activities of customers and avoids the need for a separate interface.
The basic concept is to democratize loyalty points by making the points a universal digital loyalty currency that is easy for everyone to earn and redeem. The company has collaborated with Hong Leong Bank Berhad to issue its Credit Card. Every time you spend on your card whether locally or internationally you’ll earn the points and these will show on your statement and each month added to your account. The points work like cash and are borderless, meaning they can be utilized in any country with presence. Cardholders can redeem for flights and other services/deal or save by using your points when you purchase flights.
