Headquartered in Australia, this equine-focused company provides digital solutions tailored to the operational needs of horse businesses worldwide. With deep industry knowledge, the organization supports trainers, owners, and service providers in managing complex workflows through modern technology.

Its mission is to streamline business operations in the equine sector by offering intuitive, scalable platforms. Through smart integration and thoughtful design, the company enables users to manage everything from onboarding to finance with greater ease and efficiency.

SmartDev addressed challenges with a strategic and systematic approach, initially focusing on the development of a targeted module. This allowed the team to clarify project requirements and make necessary adjustments at an early stage. Recognizing the importance of user experience, SmartDev invested time in designing a well-structured and intuitive user interface, ensuring both functionality and visual appeal.

To manage the complex integration with multiple third-party systems, SmartDev developed a flexible and maintainable codebase that facilitated seamless incorporation of both existing and new systems. With its optimal size, effective communication skills, and ability to rapidly deploy quality resources, SmartDev emerged as the ideal partner. By beginning with a focused scope and scaling strategically, SmartDev delivered a solution that effectively addressed immediate challenges while laying the groundwork for future growth and innovation.