AI-Powered Matching for Marketplaces: From Search to Relevance

We developed an AI-powered matching that transforms marketplaces by going beyond traditional search and filters. Instead of long lists of similar options, it analyzes multi-dimensional data such as offers, requests, user profiles, and behaviors to deliver the most relevant matches in real time. This relevance-driven approach reduces friction, speeds up decision-making, and creates value for buyers, sellers, and marketplace owners alike.
Team

1 Technology/ Functional Consultancy

産業

Influencer Marketing

製品とサービス

AI-Powered Influencer Matching Platform

タイムスケール

August 2025

国

イギリス

事業概要

A fast-growing influencer marketing platform aimed to transform how small and medium-sized businesses (SMBs) discover, connect with, and collaborate with micro and nano influencers. Designed to address the limitations of traditional influencer marketing agencies and complex enterprise solutions, the platform provides an accessible, cost-effective, and scalable approach to influencer marketing. By leveraging artificial intelligence, it streamlines influencer discovery, evaluates creator suitability, and simplifies campaign management, enabling businesses to identify relevant influencers and build partnerships aligned with their target audiences, brand values, and marketing objectives.

To support this vision, SmartDev with Verysell AI developed an AI-powered intelligent matching solution that moves beyond conventional keyword searches, static filters, and basic recommendation systems. The solution analyzes multiple dimensions of data, including influencer profiles, audience characteristics, engagement patterns, campaign requirements, user preferences, and behavioral signals, to identify the most relevant matches. Through intelligent data processing and relevance-based recommendations, businesses can discover suitable influencers more efficiently, reduce the time spent on manual research, and make more informed collaboration decisions.

課題

For small and medium-sized businesses, influencer marketing company as is riddled with inefficiencies that limit both speed and impact. Manual processes, unreliable data, and resource constraints often make it difficult to secure the right influencers and achieve measurable results.

  • Manual and Time-Consuming Matching: Hours of research and outreach delay campaign launches
  • Low Accuracy and Misalignment: Influencers often fail to align with campaign goals or target audiences
  • Budget Constraints: Limited resources make trial-and-error approaches unsustainable
  • Trust and Reliability Issues: Fake followers and inflated metrics undermine campaign effectiveness.

解決策

SmartDev partnered with the client to build a multi-layered AI solution that transformed influencer-campaign matching:

  • Campaign & Influencer Onboarding AI: Integrates campaign objectives while managing company and influencer profiles with ease.
  • Audience & Content Context Analysis: Analyzes audiences, habits, inventiveness, style, and thematic substance of influencers across posts and videos yields profound insights.
  • Relevance Matching with Historical Intelligence: Optimizes for campaign alignment and effectiveness by using deeper history data to provide accurate influencer suggestions.

当社のテクノロジースタック

AI-powered Matching Engine (pgvector/PostgreeSQL)
Data-rich Profiling and Onboarding Workflows
Generative and Contextual Content Analysis

Outcomes

時間の節約

AI matching delivers results in seconds versus ~7 hours manually.

High Precision

Top-ranked matches were consistently accurate and relevant.

Client Value

Faster, reliable results directly meet campaign needs.

”“We were impressed by the first results of AI matching. To test accuracy, we fed five anonymized influencers and three marketing campaigns. As a former travel-blogger, I spent nearly 7 hours on manual matching. The AI engine delivered results in seconds, and
two of the top positions were always right. That’s exactly what our clients expect. As a quality assurance expert with a deep background in influencer marketing, I knew that testing AI matching wasn’t just optional — it was essential. I personally developed a rigorous testing framework using anonymised influencer and campaign data to validate matching accuracy. The results exceeded expectations: what took over three hours manually was now done in seconds, with consistent, highly relevant matches. This isn’t just faster — it’s better. AI matching at this level fundamentally changes what’s possible in SMB marketing.”

Y.CEO

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