ブライダルブティックのデジタルエレガンスを洗練させる

A premier multi-brand bridal shop in Vietnam has long been celebrated as the destination for brides-to-be seeking the perfect gown for their special day. As the clientele grew, it became clear that our client digital presence needed to reflect the same level of sophistication and care that they provided in their boutique. The client required a new site that would offer brides an intuitive, seamless journey from browsing exquisite gowns online to booking consultations, ensuring they remains the top choice for discerning brides-to-be.

* クライアントはNDAの対象です

人数

1 Project Manager,
2 Developers, 1 Mentor,
1 UI/UX Designer

産業

Ecommerce

製品とサービス

ウェブサイト開発

タイムスケール

6ヶ月

国

ベトナム

課題

Brides today are not just searching for the perfect dress; they are seeking a seamless, inspiring, and personalized journey that reflects the elegance and uniqueness of their vision. This journey starts with their first visit to the website and continues all the way to the final dress fitting. However, the current website wasn’t meeting these needs. It struggled with handling more visitors, lacked advanced features needed for effective online sales, and made booking appointments difficult. However, their existing website fell short of these expectations. They struggled to manage increasing traffic, lacked the sophisticated features necessary for efficient online sales, and made booking consultations difficult.

To address these challenges, our client needed to streamline the entire shopping and booking process, creating a new platform that would make the experience as effortless and engaging as possible. The goal was to ensure that every bride felt cherished and special from the moment they first visited the site.

解決策

  • WooCommerce Integration: SmartDev integrated WooCommerce to streamline online sales and bookings. We introduced a feature to showcase bridal gown brands and developed the “Favorite Room” feature, allowing brides to save their preferred dresses and book fittings directly through the site. Additionally, our experts added a showroom with advanced filtering options, making it easier for users to find their perfect gown.
  • Favorite Room Functionality: The “Favorite Room” lets brides save favorite gowns and book appointments seamlessly. Booking details, including selected gowns, are sent to the store’s backend. This ensures that store managers are fully informed of each bride’s preferences before they even step through the door, allowing our client to provide a personalized and attentive service.

テクノロジースタック

WordPress
WooCommerce

アプリケーションコア機能

Booking System

Integrated a booking system that allows customers to receive immediate confirmation of bookings, reminders, and the ability to reschedule or cancel appointments with ease.

Gorgeous Gallery

Created a “Gorgeous” section showcasing wedding photos of previous clients, including celebrities, featuring the dresses they wore. This serves as both inspiration and social proof for potential customers.

Calendar Event

Developed an advanced calendar event feature that seamlessly integrates with customers’ personal calendars, enabling easy scheduling and adjustments.

クライアントの実績

Enhanced Online Sales and Bookings

The integration of WooCommerce streamlined the online sales and booking process for bridal gowns. The introduction of features like "Favorite Room" and advanced filtering options provided a more user-friendly experience, driving increased sales and bookings.

Improved Customer Experience

The "Favorite Room" functionality allowed brides to save their preferred gowns and book appointments directly through the website. This personalized approach enhanced the customer experience and increased engagement, ultimately leading to more conversions.

Efficient Store Management

By sending booking details, including selected gowns, directly to the store's backend, SmartDev ensured that store managers were well-informed of each bride's preferences. This enabled the client to provide a more personalized and attentive service, improving overall store efficiency and customer satisfaction.

始める

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