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Unlocking Innovation Across APAC: SmartDev’s Strategic Visit to Singapore

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From July 7–11, SmartDev completed a high-impact business mission to Singapore, deepening relationships with current clients and exploring new strategic collaborations across a diverse set of industries. This visit marks a milestone in our ongoing commitment to serving the Asia-Pacific region with AI-powered software development and tech solutions that combine reliability, agility, and innovation.

A Multi-Faceted Delegation Representing SmartDev and Verysell AI

Our team was proudly represented by: 

  • Sofia Yang, SmartDev APAC Sales Director 
  • Phuong Tran, SmartDev Business Development Manager 
  • Shaoyu Wong, CEO of Verysell AI (our sister company under the Verysell Group) 

Together, we brought to the table a complementary mix of technical acumen, strategic insight, and market understanding, which are critical factors when helping organizations shape and accelerate their digital transformation journeys. 

Why Singapore? 

As a regional tech and business hub, Singapore continues to play a central role in APAC’s digital transformation landscape. With its advanced infrastructure, strong regulatory environment, and deep talent pool, Singapore is home to leading players in fintech, smart tourism, manufacturing, and more. 

This made it the perfect setting for SmartDev to showcase our strengths from scalable software development to real-world AI applications and for Verysell AI to discuss strategic AI roadmaps tailored to local and regional needs. 

Strategic Engagements Across High-Impact Industries

Over the course of five days, we conducted a series of productive meetings with both current clients and potential partners across a wide spectrum of industries. Each conversation reaffirmed our belief in the growing demand for trusted, agile, and innovative technology partners in the region. 

Here’s a breakdown of the sectors we engaged with and key themes that emerged: 

1. Luxury Travel & Tourism

High-end travel companies are redefining premium experiences through personalization and digital enhancement. We explored how AI can enhance guest engagement, from itinerary recommendations based on past behavior to multilingual virtual assistants and automated loyalty systems. 

Many of these businesses are also looking to streamline operations while maintaining a luxury feel. SmartDev’s experience building customer-centric platforms with strong backend integration resonates strongly here, especially with firms looking to serve an increasingly mobile-first customer base in Asia. 

2. Nature-Based Solutions & Ecotourism

In the growing ecotourism sector, we met with organizations looking to balance growth with environmental responsibility. These stakeholders were particularly interested in how AI and software solutions can support environmental monitoring, sustainability tracking, and smart resource management.

We discussed how mobile applications can engage local communities, guide responsible tourism, and collect real-time data on environmental impact. SmartDev’s ability to build purpose-driven digital products aligns well with the mission-driven nature of this industry.

3. Fintech & Banking-as-a-Service (BaaS)

Our conversations in the financial services sector revealed a strong appetite for intelligent automation, secure integration, and scalable software platforms. Many companies in Singapore are actively exploring Banking-as-a-Service models, embedded finance, and digital wallets, all areas where SmartDev has established capabilities.

Clients expressed interest in our experience building modular BaaS platforms that meet both compliance and performance standards. In particular, our track record in regulated markets stood out as a key differentiator. We also discussed how AI can support fraud detection, credit scoring, and personalized financial services, all of which are critical as digital competition intensifies in the sector.

4. Telecommunications

We explored opportunities to support telcos in optimizing backend infrastructure, improving customer experience via automation, and leveraging AI to better predict and manage network performance. SmartDev’s modular approach to solution delivery was highlighted as a key enabler of flexibility in integration.

Many telcos showed interest in AI tools for churn prediction and automated support. They’re also seeking partners who can modernize legacy systems without disrupting operations. Our proven experience with backend integrations made these conversations highly actionable.

5. Smart Manufacturing

Singapore’s manufacturing sector is investing in digitalization, and smart factories are becoming the norm. Our meetings with manufacturing stakeholders focused on real-time monitoring, AI-enabled predictive maintenance, and automated quality control systems.

SmartDev’s modular development approach and deep backend integration capabilities were seen as ideal for companies that need flexible yet reliable technology partners. We also touched on the importance of data privacy, latency, and uptime, particularly in industrial environments where every second matters.

6. HR & Talent Sourcing

Human resource technology remains a dynamic space, particularly as firms rethink recruitment, employee experience, and retention. SmartDev shared case studies in AI-enabled CV parsing, smart job matching, and HR automation workflows that reduce bias and increase hiring efficiency.

Recruiters want smarter tools to handle high applicant volumes and reduce manual screening. We discussed AI-driven workflows that improve fairness and speed. Several partners showed interest in building custom ATS features with us.

7. Local IT Service Partners

We were also pleased to engage with other Vietnam-based and regional tech providers in Singapore. These collaborations are critical as we collectively build a stronger APAC innovation network. The emphasis was on co-delivery models, white-labeling opportunities, and shared GTM strategies.

Many firms sought backend support for scaling up enterprise projects. Others explored white-label AI solutions to expand their service portfolio. These partnerships reflect a growing shift toward ecosystem-based delivery in the region.

What We Heard: Feedback from Clients and Partners

The feedback we received throughout the week was not only encouraging; it was energizing! 

Many partners expressed high appreciation for SmartDev’s technical capabilities, particularly in AI-powered development and secure integration projects. Several mentioned that what sets SmartDev apart is not just our engineering depth, but our ability to deliver fast, consistently, and with domain relevance, whether in fintech, healthcare, or smart infrastructure. 

There was also a growing recognition of Vietnam as a premier destination for IT Outsourcing (ITO). Multiple clients highlighted the country’s blend of high-quality talent, cost competitiveness, and cultural alignment with both Western and Asian markets. 

SmartDev’s Vietnam-based execution model was especially appealing. By maintaining engineering teams in Da Nang and Hanoi, while engaging clients directly through regional hubs like Singapore, we offer the best of both worlds: cost-effective delivery and local business proximity. 

Moreover, our track record in regulated sectors such as banking, insurance, and healthcare gave clients confidence in our ability to deliver secure, compliant, and scalable systems. We emphasized our ability to move from POC to production rapidly, using modular components that reduce development risks and enable faster ROI. 

Elevating the Conversation with Verysell AI

The inclusion of Shaoyu Wong, CEO of Verysell AI, added a strategic lens to many of our meetings. While SmartDev specializes in execution, building, scaling, and deploying, Verysell AI focuses on AI strategy consulting, solution architecture, and innovation enablement.

Together, we presented a full-spectrum value proposition:

  • From AI discovery workshops and roadmapping
  • To MVP design and development
  • To enterprise-scale deployment

This group approach was particularly well-received in conversations about long-term digital transformation programs. Clients appreciated the clarity between near-term delivery and long-term capability building.

Explore Our AI-Powered Software Development

Building What’s Next, Together

What stood out across every discussion was this: APAC companies are ready to take bold steps toward AI and digital transformation, but they need trusted partners who can balance innovation with execution. 

At SmartDev, we’re proud to be that partner. And we’re even prouder to represent Vietnam’s growing role in powering the region’s next wave of technology-driven growth. 

The Singapore visit confirmed several key trends. First, demand for AI solutions is no longer theoretical. Companies across sectors are actively looking for partners who can deliver working systems, not just prototypes or research. Second, there is a growing recognition that regional execution models, like SmartDev’s, offer a balance of speed, quality, and cost that traditional vendors struggle to match. Third, collaboration between software engineering firms and strategic AI consultancies creates a compelling value proposition for enterprises navigating complex digital landscapes. 

We are excited by the momentum we’ve built and the partnerships we are forming. The trip deepened our understanding of market needs and sharpened our vision for supporting clients across APAC. We look forward to continuing these conversations and turning shared ideas into operational success. 

Final Thoughts: More Than Just a Business Trip

This wasn’t just a trip filled with meetings. It was a real-time pulse check on where the APAC digital economy is heading. It confirmed that companies across industries are ready to embrace AI, not just in theory, but in execution. 

We’re deeply grateful to all the clients and partners who took the time to meet with us. Your insights, challenges, and aspirations fuel what we build. 

And we’re excited about what’s next! If you’d like to explore how SmartDev can support your digital journey, don’t hesitate to reach out to us. Let’s build the future together! 

Enjoyed this article? Let’s make something amazing together.

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Ngoc Nguyen

著者 Ngoc Nguyen

Ngoc, a content writer at SmartDev, is passionate about blending technology and storytelling to create meaningful digital experiences. With a background in content strategy, SEO, and marketing, she enjoys turning ideas into stories that resonate with audiences. Interested in how IT, AI, and emerging tech shape our lives, she’s driven to make these topics more accessible through clear, engaging writing. Always curious and eager to grow, Ngoc is excited to explore new tools and contribute to projects that connect people with technology.

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