웨딩 부티크를 위한 디지털 우아함 개선

A premier multi-brand bridal shop in Vietnam has long been celebrated as the destination for brides-to-be seeking the perfect gown for their special day. As the clientele grew, it became clear that our client digital presence needed to reflect the same level of sophistication and care that they provided in their boutique. The client required a new site that would offer brides an intuitive, seamless journey from browsing exquisite gowns online to booking consultations, ensuring they remains the top choice for discerning brides-to-be.

* 클라이언트는 NDA에 따라 운영됩니다.

인원수

1 Project Manager,
2 Developers, 1 Mentor,
1 UI/UX Designer

산업

Ecommerce

제품 및 서비스

웹사이트 개발

시간 척도

6 months

국가

베트남

도전

Brides today are not just searching for the perfect dress; they are seeking a seamless, inspiring, and personalized journey that reflects the elegance and uniqueness of their vision. This journey starts with their first visit to the website and continues all the way to the final dress fitting. However, the current website wasn’t meeting these needs. It struggled with handling more visitors, lacked advanced features needed for effective online sales, and made booking appointments difficult. However, their existing website fell short of these expectations. They struggled to manage increasing traffic, lacked the sophisticated features necessary for efficient online sales, and made booking consultations difficult.

To address these challenges, our client needed to streamline the entire shopping and booking process, creating a new platform that would make the experience as effortless and engaging as possible. The goal was to ensure that every bride felt cherished and special from the moment they first visited the site.

해결책

  • WooCommerce Integration: SmartDev integrated WooCommerce to streamline online sales and bookings. We introduced a feature to showcase bridal gown brands and developed the “Favorite Room” feature, allowing brides to save their preferred dresses and book fittings directly through the site. Additionally, our experts added a showroom with advanced filtering options, making it easier for users to find their perfect gown.
  • Favorite Room Functionality: The “Favorite Room” lets brides save favorite gowns and book appointments seamlessly. Booking details, including selected gowns, are sent to the store’s backend. This ensures that store managers are fully informed of each bride’s preferences before they even step through the door, allowing our client to provide a personalized and attentive service.

기술 스택

WordPress
WooCommerce

애플리케이션 핵심 기능

Booking System

Integrated a booking system that allows customers to receive immediate confirmation of bookings, reminders, and the ability to reschedule or cancel appointments with ease.

Gorgeous Gallery

Created a “Gorgeous” section showcasing wedding photos of previous clients, including celebrities, featuring the dresses they wore. This serves as both inspiration and social proof for potential customers.

Calendar Event

Developed an advanced calendar event feature that seamlessly integrates with customers’ personal calendars, enabling easy scheduling and adjustments.

고객 성과

Enhanced Online Sales and Bookings

The integration of WooCommerce streamlined the online sales and booking process for bridal gowns. The introduction of features like "Favorite Room" and advanced filtering options provided a more user-friendly experience, driving increased sales and bookings.

Improved Customer Experience

The "Favorite Room" functionality allowed brides to save their preferred gowns and book appointments directly through the website. This personalized approach enhanced the customer experience and increased engagement, ultimately leading to more conversions.

Efficient Store Management

By sending booking details, including selected gowns, directly to the store's backend, SmartDev ensured that store managers were well-informed of each bride's preferences. This enabled the client to provide a more personalized and attentive service, improving overall store efficiency and customer satisfaction.

시작하기

생각하고 있는 프로젝트가 있나요?

SmartDev를 통해 이상적인 제품 또는 솔루션의 범위를 설정하고, 설계하고, 구축하는 데 도움이 되는 다양한 핀테크 역량을 확보할 수 있습니다. 비전을 공유해 주시면 다음 영업일에 연락드리겠습니다. SmartDev 전문가가 귀사의 잠재력을 최대한 발휘하고 혁신을 실현할 수 있도록 도와드립니다.

오늘 시작해 볼까요?

뉴스레터를 구독하세요

SmartDev와 함께 기술 업계를 선도하세요! 최신 IT 뉴스, 업데이트, 인사이트를 받아보시려면 뉴스레터를 구독하세요.