Ctrl+Shifter Podcast

EP 1: AI in E-Commerce: The Ultimate Competitive Strategy

OCTOBER 13, 2025

In our debut episode, we have the privilege of speaking with Prasanna Subramanian, Digital Transformation Program Manager at a renowned luxury automobile company and the author of SplitMode. Together, we take an in-depth look at the leadership strategies driving success in AI in e-commerce. We explore how digital transformation is reshaping the e-commerce landscape and the crucial role AI in e-commerce plays in enhancing business operations, optimizing customer experience, and driving growth in the industry.

Timestamp

00:00 Introduction

01:07 #1. Behind the Shift: From IT service ops to Driving AI-Powered digital commerce

05:53 #2. Guiding teams with AI: Smarter brainstorms, better decisions

20:18 #3. AI execution: From building MVPS to balancing innovation and integrity

36:21 #4. Industry outlook: What’s next for digital experience and innovation

40:46 End

So whenever we think about AI topic, it’s not just because of AI we need to deliver something. It’s not for the sake of AI. It’s about what we are trying to deliver in a quality aspect. We see who is going to benefit.

About Our Guest Speaker

Prasanna Subramanian

Digital Transformation Program Manager & SplitMode Author

With nearly 20 years of global experience across IT operations, project management, and now AI-driven customer experience, Prasanna is a true Ctrl + Shifter. His journey from software engineer to program manager driving enterprise-scale transformation delivers practical lessons for anyone steering change and innovation.