Optimizing On-Demand Mobility: A Scalable Driver-Passenger Matching Platform for a UK-Based Transportation Client

SmartDev partnered with a UK-based mobility service provider to develop a scalable ride-sharing platform tailored for vehicle transport logistics. Through staff augmentation across diverse tech stacks, strong cross-border collaboration, and IT readiness support, we delivered a robust solution featuring real-time matching, dynamic routing, and live GPS tracking, enhancing operational efficiency and elevating the user experience.visibility.
Headcount

8 members (1 BA; 4 Developers (2 BE, 2 Mobile); 1 Dev Ops; 1 PM; 1 UI/UX designer

Industries

Transportation

Products and Services

Website development & Mobile development

Timescales

Since 2025

Country

United Kingdom

Business Overview

Founded in the UK in 2024, this technology-driven mobility company is on a mission to simplify vehicle transport through intelligent digital solutions. The company aims to optimize car movement logistics by building a ride-sharing platform that efficiently connects drivers and passengers.

With a focus on reducing operational costs and improving service coordination, the business is investing in scalable, AI-powered systems with real-time tracking—laying the groundwork for future market expansion.

The Challenge

  • Provide a seamless driver-passenger matching system: The client needed an intelligent system that could automatically and accurately match drivers with passengers in real time, taking into account location, availability, and route preferences.
  • Reduce transport costs and waiting time: High passenger wait times and inefficient routing were affecting both user experience and business performance. The client sought a solution to streamline the dispatch process, reduce idle driver time, and minimize unnecessary fuel costs across the fleet.
  • Ensure real-time tracking and dynamic re-routing: To remain competitive, the platform required robust real-time GPS tracking and the ability to dynamically update routes based on cancellations, traffic conditions, or changing pickup/drop-off points. This demanded a highly responsive, event-driven architecture.

The Solution

  • Journey Matching Algorithm – Finds the best driver-passenger match: SmartDev built an algorithm to optimize journey pairings based on real-time location and availability, improving match success.​
  • Dynamic Adjustments – Handles delays, cancellations, and re-routing: The system supports live trip updates and reassignments, reducing delays and enhancing operational flexibility. We also supported IT operations during the client’s readiness program to ensure a stable rollout.
  • Real-Time Tracking – Live GPS updates using Web Sockets: Using Web Sockets and Google Maps API, the platform provides real-time vehicle tracking and full fleet visibility.​ Our cloud admins and IT support team helped ensure reliable data streaming and system uptime.

Technology Stacks

Application Core Functions

Smart Ride-Sharing Coordination

We built a system to match users with aligned routes, cutting empty runs and boosting seat use. SmartDev provided FS and Python (Pandas, Jupyter) experts for fast, scalable delivery.

Vehicle Transport Professionals

We helped dealers and fleet managers move vehicles smarter and cheaper. Our IT support and cloud admins kept operations stable and efficient.

General Vehicle Owners & Drivers

SmartDev delivered a user-friendly way for individuals to move cars without third parties. Our team worked closely with stakeholders in 10+ countries to localize features.

Ride Efficiency & Cost Reduction

We reduced fuel use, costs, and wait times through smarter matching. SmartDev also supported IT operations during the client’s readiness rollout.

Client Achievements

Operational Cost Savings Through Ride Efficiency

The platform enabled smarter vehicle routing by matching drivers and passengers based on aligned routes, helping reduce fuel consumption, idle time, and unnecessary trips. Field data showed fuel savings of up to 15%, leading to tangible cost reductions for logistics providers and independent drivers.

Real-Time Visibility & Routing Optimization

With dynamic GPS tracking and real-time re-routing, the client improved overall route transparency and adaptability. This enhanced decision-making and responsiveness to traffic changes, cancellations, and schedule adjustments - boosting user satisfaction and operational agility.

Improved Accessibility for All User Segments

The solution catered to both professional vehicle transport operators and private individuals, offering a flexible, self-service ride coordination tool. This broadened the platform’s user base and cut the client’s reliance on third-party transport services by an estimated 20% during initial rollout phases.

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