Scalable Website Modernization for a Leading UK Ten-Pin Bowling Operator

A modern, high-performance web platform built for one of the UK’s leading entertainment operators. SmartDev rebuilt the front-end of two customer-facing websites using DevOps practices, integrating with micro-services and automated CI/CD pipelines. The platform supports online booking for lanes, mini golf, food and beverages, plus event and party reservations. It scales with seasonal demand and lets the client release changes with confidence.
Mitarbeiterzahl

5 staffs (2 Front-end developers, 1 Full Stack developer, 1 QA, 1 Project Manager)

Branchen

Unterhaltung

Produkte und Dienstleistungen

Website Improvement

Zeitskalen

2 Monate

Land

Vereinigtes Königreich

Geschäftsübersicht

Headquartered in the United Kingdom, this entertainment company is a leading ten-pin bowling operator. It runs bowling alleys and miniature golf centers, with arcade games, laser tag and other entertainment options for guests of all ages.

Its two websites are the main way guests plan their visit. Customers use them to book lanes, order food and drinks, and reserve events and parties, so a fast, reliable and easy-to-use online experience is central to the business.

Die Herausforderung

Our client, a prominent UK entertainment operator, relied on websites built with outdated technology. This limited their flexibility and made it hard to scale. They needed a technical rewrite using modern approaches such as CI/CD and Test-Driven Development.

The pandemic added to the pressure. With more people cautious about in-person interactions, the client expected customers to rely on the websites more for booking and information, and wanted to offer an enhanced online service in response.

Traffic is also seasonal. It tends to dip in the summer, when people spend time outdoors, then rises as the weather cools and guests look for indoor activities. The client needed websites ready to handle this surge without sacrificing performance or driving up infrastructure costs.

Die Lösung

SmartDev joined as an outsourcing partner, taking the lead on technical design, technical recommendations and project management.

Our team migrated the front-end of both websites using DevOps practices. We rebuilt them on the latest frameworks, integrated them with micro-services, and set up continuous integration and deployment pipelines. Every change, small or large, can now be verified by automated tests across any part of the site. The client can release updates with peace of mind.

To handle peak periods, the infrastructure scales with demand. Capacity increases when traffic is high and decreases when it is low, which keeps costs under control.

The result is a flexible, scalable platform that gives guests a smooth experience on every device, from desktop to smartphone.

Technologie-Stacks

ReactJS
Azurblau
Docker

Kernfunktionen

Online Booking System

An intuitive, secure platform where customers book bowling lanes, miniature golf, food and beverages, as well as events and parties. Built on the latest web technologies, it works smoothly on desktops, laptops, tablets and smartphones.

Entertainment Services

Comprehensive information on the full range of services at each venue, including arcade games, laser tag and other attractions. The services section is highly configurable, so offerings can be added or removed as the business evolves.

CI/CD and Auto-Scaling Infrastructure

Automated testing and continuous deployment let the client ship small or major changes with confidence. Infrastructure scales up for peak traffic and back down to reduce costs.

Kundenerfolge

Confident, Faster Releases

CI/CD pipelines and automated tests let the client deploy any change, small or large, with confidence that every part of the site has been verified.

Scalability for Peak Demand

The websites handle seasonal surges in traffic and scale back during quieter periods, keeping the experience smooth while controlling infrastructure costs.

Foundation for Growth

A modern, micro-services-ready front-end and configurable services content make it easy to adapt the platform as the client’s business changes.

Erste Schritte

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