- As an AI-first startup, the client are deeply convinced that artificial intelligence is a powerful tool to enhance human capabilities. They embrace AI not as a replacement for human potential but as a means to unlock it further and be committed to empowering our team with state-of-the-art AI tools and knowledge, enabling our employees to continuously improve performance and achieve their full potential while delivering unparalleled value to our clients.
- The client also believes in the power of natural language interfaces to centralize and streamline user interactions. By replacing fragmented touchpoints with a single conversational entry point, they want to simplify the customer journey while opening opportunities for cross-selling and upselling—not as an afterthought but as a seamless part of the shopping experience.
Implementing AI-Powered Solutions to Accelerate Growth in a Tourism Company
SmartDev partnered with a France-based tourism company to implement AI solutions enhancing the cruise travel experience. With a small team of four, the project addresses key challenges like outdated systems, limited market validation, and the need for fast innovation. Solutions include a conversational AI assistant for cruise inquiries, an intelligent discovery engine for personalized travel recommendations, and a multilingual, multicurrency booking system.
Headcount
4 (1 Middle Fullstack Developer, 1 Senior Fullstack Developer, 1 Middle AI Engineer, 1 Free BA for communication support)
Industries
Hospitality - Tourism/ Travel Agency
Products and Services
Technology Intergrated and AI-Powered Solutions
Timescales
On-going (Since 2025)
Country
France
Business Overview
Client AI Maturity Level
The client demonstrated a forward-thinking mindset toward AI, with a clear vision of using cognitive interaction technologies—such as voice interfaces, natural language processing (NLP), and AI agents—to complement or eventually replace traditional graphic web UI experiences. Despite this strategic outlook, they were still in the early stages of AI adoption, with no existing tools or technical infrastructure in place prior to their collaboration with SmartDev. Their maturity level could be described as conceptually advanced but technically undeveloped, requiring end-to-end support to translate vision into a working solution.
The Challenges
- As a start-up travel agency, the client’s project aims to revolutionize the way travel agencies deliver customer service and enhance user experiences by leveraging cutting-edge conversational AI technology.
- Besides that, the client is deeply passionate about leveraging technology and AI in the tourism industry. They are driven by a strong ambition to turn this idea into a market-ready product and be one of the very first to bring such innovation to the public
The Solutions
- Conversational AI for Cruise Travel: A natural language interface combining NLP, voice interaction, and speech-to-text/text-to-speech capabilities, enabling users to search, inquire, and navigate cruise options through intuitive, hands-free experiences.
- Intelligent Cruise Discovery and Personalization: An AI-powered discovery engine that intelligently matches users with cruises based on destination, dates, budget, and preferences, offering real-time availability, dynamic ship details, and personalized cabin or package recommendations.
- Seamless Booking and Global Adaptability: A multilingual, multicurrency cart with AI support for seamless booking and user interaction.
Our AI-Integrated Process
Efficiency by AI-Integrated Process
Development Speed
20% faster delivery
Minor Bug Reduction
50% fewer small bugs
Team Productivity
50% boost in efficiency
Our Technology Stacks
Core Function
Conversational AI Interface
NLP for cruise-related inquiries, voice-enabled interaction are developed for hands-free experiences, and seamless integration of text-to-speech and speech recognition for natural, two-way communication.
Cruise Search & Discovery
Our team offer intelligent filtering by destination, date, duration, and budget, with real-time integration of cruise line data and dynamic presentation of ship details, cabin types, and pricing.
Smart Recommendations
Our Smart Recommendations feature uses AI to suggest the most suitable cabins, packages, and upgrades, offering context-aware interactions that enhance personalization and improve the overall user experience.
Shopping Cart System
Our Shopping Cart System allows users to add selected cruises and add-ons, with persistent cart functionality across sessions to ensure a smooth and continuous booking experience.
Multilingual & Multicurrency
Our Multilingual & Multicurrency Adaptability supports location-based language and currency display, with a flexible architecture designed for seamless global scalability.
FAQ & Customer Support Bot
Our FAQ and Customer Support Bot leverages a RAG-based virtual assistant to handle common queries, powered by integrated cruise brochures and a comprehensive knowledge base.
Client Achievements
Successful Live Demo
Successful live demo with the Director of eCommerce at Silversea, highlighting the solution’s real-world readiness.
Voice Interaction
Voice interaction performed smoothly across key use cases, including search, booking, and itinerary navigation.
Positive Client Feedback
Positive client feedback, emphasizing strong user experience and intuitive conversation flow.
Bugs Identified For Refinement
Bugs identified for future refinement, supporting continuous improvement and system stability.
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