Reimagining Financial Well-being: How AI is Shaping the Future of Employee Finance

SmartDev partnered with a Dutch BFSI startup to develop an AI-powered digital platform focused on financial education and well-being. Designed to reduce financial stress and increase financial literacy, the platform empowers employees and individuals to take control of their personal finances through personalized insights, guided goal setting, and scenario-based planning. With a multidisciplinary team and AI-enhanced features, SmartDev delivered a robust, user-centric portal that supports collaboration between users, employers, and financial consultants.
Headcount

8 members (BA, SA, Frontend and Backend dev, AI Engineer, PM, UX/UI, DevOps)

Industries

BFSI

Products and Services

Digital Financial Well-being Platform Development

Timescales

6 months

Country

The Netherlands

Business Overview

The client, a small but ambitious player in the Dutch financial sector, aimed to address the growing issue of financial stress among employees by offering an educational and interactive platform. While they had an earlier system in place, it lacked the engagement, personalization, and scalability needed to support their evolving vision.

With no prior experience in AI, they turned to SmartDev to help transform their idea into a smart, responsive knowledge platform that would help users not only understand but act on their financial well-being goals.

The Challenges

  • Lack of Existing AI Capability: The client had no experience with AI technologies and lacked any foundational infrastructure to support AI-driven features.

  • Platform Modernization: Though an earlier version of the system existed, it lacked scalability and was not designed for integration with AI tools or modern UX/UI standards.

  • User Guidance & Interaction Needs: The client needed a smart, interactive chatbot to support users with guidance, FAQs, and contextual assistance across the platform.

  • Vision for AI-Enhanced Services: The client wanted to implement advanced AI functions like semantic search, proposal generation, and file auto-tagging to streamline user experience and add value.

The Solutions

  • End-to-End Platform Development: Built a robust, web-based financial well-being platform from scratch, focusing on usability, scalability, and AI-readiness.

  • AI Chatbot Integration: Designed and integrated a conversational AI assistant to provide real-time support, answer questions, and guide users through the platform.

  • Semantic Search and Recommendation Engine: Introduced AI-powered semantic search capabilities to help users access personalized and relevant financial content efficiently.

  • Auto-Tagging & Proposal Engine: Implemented intelligent automation for document categorization and proposal generation, streamlining internal operations and enhancing productivity.

Our Technology Stacks

Core Features

USER FINANCIAL DASHBOARD

A personalized dashboard that offers users a comprehensive view of their financial health, including real-time updates, progress tracking, and actionable insights tailored to individual goals and behaviors.

AI CHATBOT GUIDANCE

An intelligent assistant that supports users through dynamic Q&A, contextual help, and financial education. It enhances platform usability while promoting ongoing learning and informed decision-making.

LIFE SCENARIO PLANNING & VISUALIZATION

Interactive tools that let users simulate key life events, like marriage, home purchase, or retirement, and understand the financial implications. Visuals and forecasts help users plan with clarity and confidence.

PROPOSAL GENERATION & GOAL TRACKING

Smart automation that delivers personalized proposals and step-by-step action plans. Integrated trackers monitor progress toward financial goals and provide motivational feedback to keep users engaged.

Client Achievements

The platform is under active development with anticipated benefits including:

Improved User Engagement

Early interactions show strong user interest in the AI assistant and scenario planning tools.

Smarter Financial Decisions

Personalized insights and guided planning help users make better financial choices.

Efficient Advisor Collaboration

Consultants can easily track user progress and provide timely, targeted advice.

Scalable Platform Foundation

Built for long-term growth, allowing future features and integrations with ease.

Get Started

Have a Project in Mind?

With SmartDev, you can find a range of fintech competencies to help you scope, design and build your ideal product or solution. Share your vision with us and we will get back to you the following working day. Our experts can help your business unlock potential and unleash innovation.

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