Revolutionizing Global Guest Experiences at Iconic Tourist Attractions: Enhances Scalability and Efficiency with Expertise

To keep pace with its rapid global expansion and growing user base, the client required a more robust and flexible digital infrastructure. SmartDev redesigned backend systems, enhanced the user interface, and migrated the platform to a cloud-based environment, enabling greater scalability, faster performance, and more consistent service across all locations.
Headcount

22 staffs (1 PM, 1 BA, 1 UI/UX Designer, 1 Solution Lead, 1 Tech Lead, 2 Devops, 3 Golang Developers, 4 Java Developers, 5 Front-end Developers, 3 QAs)

Industries

Guest Experience Enhancement | Platform Development & Maintenance

Products and Services

Digitalization

Timescales

3 months (Ongoing)

Country

United States

Business Overview

Founded in 1995, this U.S.-based company is a global leader in enhancing guest experiences through personalized photography and video solutions. With operations in over 170 attractions across ten countries, it helps millions of visitors capture and relive unforgettable moments at some of the world’s most iconic destinations.

As a fast-growing enterprise with a strong international footprint, the company blends creativity with technology to deliver immersive, memory-rich experiences. Its mission is to scale its impact while continually refining its digital platforms to support seamless, high-quality service across a diverse global audience.

The Challenge

The client’s legacy system was struggling under the weight of increasing demands. As the platform expanded, it faced capacity limitations, particularly in areas like Presold/Tex, digital content, and bundles. This strain led to operational inefficiencies and hindered the system’s ability to support the business’s growth.

Moreover, the outdated system was becoming increasingly costly to maintain. The rising expenses associated with upkeep and potential upgrades put a significant burden on the company’s resources. The fragile architecture of the system further exacerbated the problem, making it difficult to implement new features or adapt to changing business needs.

The Solution

SmartDev modernized the client’s infrastructure by implementing a scalable AWS Landing Zone, redeveloping the backend, Admin UI, and infrastructure, and transitioning to a cloud-native microservices architecture. This comprehensive approach significantly enhanced the system’s scalability, security, and operational efficiency. The new infrastructure provides a robust foundation to support the client’s growing business needs and future innovations.

Technology Stacks

React
Java
PostgreSQL
Next.JS
AWS
GO

Application Core Functions

Content Management

The system facilitates seamless content creation and management, tailored to enhance guest interactions. Automated workflows drive content personalization, ensuring each guest receives a uniquely tailored experience that resonates on a personal level.

Real-time Analytics

The system offers robust real-time analytics, providing actionable insights into guest interactions and operational performance. This feature enables the client to monitor and adapt to the dynamic needs of various attractions, ensuring consistently high service standards.

Data Processing

The platform’s advanced data processing capabilities enable the efficient handling of vast amounts of data, transforming it into real-time insights. This empowers our clients to make informed, datadriven decisions that optimize guest experiences and operational efficiency. The platform’s advanced data processing capabilities enable the efficient handling of vast amounts of data, transforming it into real-time insights.

Client Achievements

Scalable and Secure Cloud Infrastructure

The implementation of a scalable AWS Landing Zone, integrated with the client's IT ecosystem, provided a robust and secure environment for AWS workloads. This ensured a reliable and scalable cloud infrastructure.

Enhanced System Efficiency and Scalability

The complete redevelopment of the backend, Admin UI, and infrastructure, coupled with the transition to a cloud-native microservices architecture, significantly improved system scalability, resilience, and operational efficiency.

Strong Partnership

The client praised SmartDev's ability to deliver high-quality solutions and drive impactful results. The partnership facilitated a smooth transition to the cloud, aligning with the latest industry standards and meeting the client's expanding operational demands. This collaboration established a strong foundation for future growth and mutual success.

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