エクセレンスへのアップグレード：英国最高のフルフィルメントプラットフォーム

With a mission to provide the best end-to-end fulfillment service for its customers, The UK's Premier Fulfillment Platform enables eCommerce businesses to easily access market-leading technologies, operations, and a full range of value-added services. To further elevate the customer experience, the company has partnered with SmartDev to upgrade its Customer Portal.
人数

6 Front-end developers & 01 Technical Leader

産業

Fulfillment & Logistics

製品とサービス

Customer Portal

タイムスケール

8 months

国

イギリス

事業概要

A leading UK-based fulfillment platform, serving startups to enterprises, aimed to enhance its customer experience by modernizing its user-facing portal. As the company expanded its services and market reach, ensuring a seamless, transparent, and responsive user interface became essential for maintaining its competitive edge.

Committed to leveraging cutting-edge technology, the company sought a trusted partner to support the continuous improvement of its digital experience. With a focus on upgrading the platform’s front-end architecture and refining UI/UX, the collaboration aimed to deliver a more intuitive, high-performance portal to better serve the needs of modern eCommerce businesses.

課題

  • UI/UX Limitations: The existing customer portal lacked the smooth, intuitive experience expected by modern users, impacting overall customer satisfaction.

  • Need for Front-End Modernization: The platform’s front-end library was outdated and required a full upgrade to the latest ReactJS version to ensure better performance and maintainability.

  • Competitive Market Pressure: Operating in a fast-paced and competitive fulfillment landscape, the company needed to continuously enhance its digital offering to retain and attract clients.

  • Scalable Design Requirements: As the platform serves a wide range of clients—from startups to enterprises—it required a user experience that could scale effectively across different business sizes and use cases.

  • Long-Term Technical Partnership: The company was seeking a reliable, long-term partner capable of delivering both technical expertise and strategic input to support ongoing platform evolution.

解決策

  • Front-End Technology Upgrade: Collaborated with the client to upgrade the platform’s front-end framework to the latest version of ReactJS, ensuring better performance and long-term scalability.

  • Modern Library Implementation: Integrated a suite of modern tools and libraries, including Chakra UI, React Hook Forms, React Testing Library, React Query, Yup Validator, Axios, and Storybook.

  • Codebase Restructuring: Refactored and reorganized the source code to enhance maintainability, reusability, and scalability.

  • Collaborative Consulting: Maintained continuous collaboration with the client’s Head of Engineering to ensure alignment, transparency, and informed decision-making throughout the project.

  • Dedicated Cross-Border Team: Assembled a blended team of EU-based designers and Vietnamese front-end developers to combine global quality standards with efficient delivery.

テクノロジースタック

反応する
React Query
Testing Library
Chakra UI
React Hook Form

アプリケーションコア機能

Boost User Engagement

Integrate interactive elements like testimonials and dynamic CTAs to encourage real-time communication and keep users engaged.

Enhance Lead Conversion

包括的なマッピング システムを実装して、内部の食品 ID を外部システムと調整し、プラットフォーム間でシームレスなデータ統合を実現しました。

SEO Optimization

Apply SEO best practices by optimizing metadata, using relevant keywords, and ensuring mobile-friendly design. Regular technical SEO audits will help improve visibility and drive organic traffic.

クライアントの実績

Phased Approach

Start with a Minimum Viable Product (MVP) that focuses on delivering essential features like core service pages and basic functionality. This allows for a quicker launch while meeting immediate business needs. A flexible CMS like WordPress will enable easy updates and expansions, allowing new features to be added in phases as time and budget permit.

レスポンシブデザイン

Adopting a mobile-first design ensures that the website functions seamlessly on all devices, from smartphones to desktops. Key elements such as navigation, forms, and CTAs should be optimized for smaller, touch-based screens. This approach guarantees a consistent user experience, improving engagement and reducing bounce rates across all platforms.

Optimize Performance

Improving website performance involves compressing images and media to reduce load times without sacrificing quality. Implementing lazy loading for offscreen content ensures faster initial page load times.

始める

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